How To Use PLR Products for Maximum Success

When you invest in PLR products, you're essentially investing in your future as a blogger or digital product creator. These products are the building blocks of a business. For maximum success with your business, follow these tips on how to use PLR products effectively, so they don't just sit there doing nothing.

How To Use PLR Products for Maximum Success


The following may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


PLR stands for Private Label Rights content, which gives you a licence to edit, use and/or sell as your own. When you buy a PLR product, someone else has already invested time researching and creating content for you.

There are a lot of benefits to buying PLR content, such as saving time and money, receiving quality content and building your online reputation. It's important to note that not all PLR products are created equal. That's why it is important to research and choose the right product to fit your business. But we'll come on to this.

If you buy a pre-made product (an ebook, lead magnet, journal or set of PLR articles), you're taking the chance that many other people have also bought it. But the good thing is that you can do with it what you wish!

You can edit it or mix it with other content (yours or other PLR), and then you can find ways to make money with it.

How To Use PLR Products for Maximum Success

For business owners, PLR can mean a lot of saved time and money. You don't need to spend hours and hours creating content, only a short time editing to suit your needs. And you don't need to spend big bucks on ghostwriters to have professionally-written content, as PLR is really affordable.

But when you buy PLR Products, be sure to get read the license you get with it, just to make sure you don't break any rules and can make the most of the product you just purchased.

Thoughts on Using PLR Products Out Of The Box

PLR products are often recommended as a simple way to start an online business. The idea is that you can buy a PLR product in your niche, put your name on it, and then use it as an opportunity to make money online.

It might be tempting to grab done-for-you products that are high quality and put them up for sale just as they are, especially low-content products like my planners. 

But there is a reason a good PLR provider will create easy content to edit. In my case, I always give my buyers fully-editable PowerPoint files.

How To Use PLR Products for Maximum Success

You could sell PLR as-if, but you run the risk of selling the exact same product someone else is also selling. In the best-case scenario, buyers will buy from the cheapest seller. Worst case scenario, you could be facing plagiarism accusations - even if these are unfounded because you're using PLR!

Even if you're not planning on selling the PLR you purchased and will be offering it for free as blog posts, in email marketing, or in social media updates, it's always a great idea to personalise or even rewrite the content.

What to Look for in a PLR Product

You might be tempted to go to the first PLR website you find and start buying up content. But this may not help your business. Before you start buying, it's important to know what kind of product you should look for.

The key thing to look for in a PLR product is the quality of the content. Most people aren't going to buy a low-quality product, even if it's free or inexpensive.


If the content isn't up-to-snuff, you'll have a hard time selling it or keeping hold of your reputation - we definitely don't want that to suffer! You want your buyers to come back for more instead of being scared off by low-quality products that don't help them achieve their goals!

Further reading: if you want to know more about what to look for before you buy from PLR sites, you might like to read this blog post.

How To Use PLR Products for Maximum Success

4 Things To Remember When Using PLR Products

No matter what PLR product you buy, you should remember a few things. Even though you might have been recommended some PLR, it doesn't mean it will be perfect for your purposes! Let's look at a few things it will be worth bearing in mind.

Number  1

Know Your Niche & Target Audience

This is important because you want to know if your product fits in with the type of content you want to put out and who you want your audience to be. If you don't know your market, you won't know what you're selling, and finding your ideal customers won't be easy.

Number 2

Have a Clear Goal When Using PLR Products

This will help you decide whether buying a specific PLR product is worth the investment. If you don't have a specific goal, you're just collecting content you may never use. The goal of your business must be clear before you start investing in PLR products. You need to narrow down your goal to see it as a concrete milestone and make it more attainable.

Number 3

Don't Be Afraid to Mix and Match Content

Maximise your PLR products by mixing and matching content from other PLR products with content you created yourself. This will help make your content more personalised and interesting.

Further Reading: You'll probably find this blog post helpful for more information on mixing and matching PLR content.

Number 4

Track and Measure Success

Success is the best indicator of whether or not your business is headed in the right direction. You need to be aware of your metrics to decide on the type of content you should create. For example, you can track the number of visitors to your blog, the bounce rate, time spent on your pages, how many links you click and how much money you're bringing in.

How To Use PLR Products for Maximum Success

7 Ways to Use Your PLR Content

What can't you do with PLR? Once you get used to seeing the possibilities, you can use and reuse content to make the most out of it. 

1. Create big products

One of the greatest benefits of PLR materials is that they can be combined, re-arranged, and expanded. This means that you can create large products in a very short time and with minimal effort. Courses, training guides, ebooks, presentations, webinars, and workbooks can all be created with the best quality PLR content. This is one of the best ways to make an income with PLR.

2. Build an email list

Building a strong email list should be the ultimate goal of anyone running an online business. A list allows you to be more personal with those who chose to invite you to their inbox and cultivate relationships. But to build that list, you need to offer your website visitors something that will make them want to sign up for it. PLR makes for great content upgrades and freebies.

3. Nurture your email list

Once you get people to sign up for your list, you must develop your relationship with them. There is no point in having a thousand-strong list if you don't communicate with your followers regularly. PLR can also help you with this. You can use purchased PLR content to develop an autoresponder series that will keep your readers interested in your valuable content.

How To Use PLR Products for Maximum Success

4. Build content for your social media posts

Building a social presence is not always easy. Just like in the case of creating an email series with PLR, go through several PLR products and make a list of quick tips that you can post to your Facebook fan page or group, Twitter account, LinkedIn, etc.

5. Use PLR Content to Inspire Blog Posts

Even if you don't think of yourself as a great writer, having a jumping-off point will help you tremendously. You can use the structure of the PLR and rewrite it in your own words, combine PLR from different sources, or expand the content withfurther information.

6. Create Audio or Video Content

Online content is moving faster and faster towards audio-visual content, such as videos, podcasts, and webinars or presentations. PLR can give you a headstart when it comes to content (you know, you can buy audio and PLR video, too), and one of the many easy and affordable software options can make the process painless.

7. Use it for In-Person Events

As much time as we spend online, we still socialise a lot more in person. And PLR can help you here too! You can use PLR content to create all sorts of printed and in-person products and services. Instead of a blog post, you could print a brochure. Instead of a webinar, you could offer a seminar or workshop.

How To Use PLR Products for Maximum Success

The Bottom Line

When it comes to using PLR Products, there are no real limits. Well, other than your creativity (and perhaps the licence).

Many people get caught up with the format their PLR comes in. They see a PLR ebook as an ebook and a PLR article as a blog post. But an ebook could become a course, and an article could be a video or podcast episode.

So, stop focusing on the format of your PLR product and start thinking about what you can do with it. You'll be surprised at how much more value you can add to your business!

What do you use PLR Products for? Let me know in the comments below...


The following may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


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