How PLR Can Help You Grow Your Blog

Written by Fran Whitaker

PLR content has a bit of a stigma as a cheaters' or lazy persons' approach to content creation. It would be great if we all had the time and skill to create fantastic engaging content that attract visitors to our websites and turns them into paying customers. But, let's be honest, time is never enough and creativity comes and goes as it pleases. 

With that being said, how can you grow your blog without collapsing into a sea of content overwhelm? Use PLR, of course!

How PLR can help you grow your blog

My posts may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.

Of course, you could hire a writer, if you had unlimited funds! Most of us are one or two-person operations and everything is on short supply. So why disregard PLR so quickly when it could be the one thing that helps your business grow while keeping your sanity?

Get The PLR Basics Right

When it comes to growing your blog, one of the first steps you should take is to make sure you have the essentials in place. And a crucial aspect of this is finding high quality content. PLR can be a valuable asset for your blog, but it's important to know where and how to find reliable PLR providers.

Fortunately, there are many hard-working individuals in the online content creation industry who consistently produce top-notch PLR. However, not all providers can be trusted. Some are nothing more than content mills that churn out outdated and subpar content. To avoid falling into this trap, it's essential to do your homework and thoroughly research and vet the PLR providers and creators you come across.

Start by checking their reputation and credibility. Look for reviews and feedback from other bloggers or online entrepreneurs who have used their services. This will give you valuable insights into the quality of content they offer. Additionally, consider reaching out to other bloggers in your niche and ask for recommendations. Word-of-mouth referrals can often lead you to the most reliable and trustworthy PLR providers.

Furthermore, take the time to review samples of their PLR content. This will allow you to gauge the quality, relevance, and value of their offerings. Look for well-written, engaging, and informative content that aligns with your blog's niche and target audience. It's also important to ensure that the PLR content you purchase allows for customisation and editing so that you can make it unique to your blog.

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Consider the specific niches and topics that the PLR provider specialises in. Look for providers who offer a wide range of topics that are relevant to your blog's niche. This will give you more flexibility and options when it comes to creating diverse and valuable blog posts.

In addition to researching individual PLR providers, it's also helpful to join relevant blogging communities and forums where you can connect with other bloggers. These communities often have discussions and recommendations regarding quality PLR providers. Being part of such communities will not only help you find trustworthy providers but also enable you to learn from the experiences of fellow bloggers who have successfully used PLR to grow their blogs.

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Finding trustworthy PLR providers and creators is key to ensuring valuable content for your blog. By doing so, you not only enhance your blog's credibility and reputation but also offer valuable and captivating material for your readers.

PLR Can Be Used As Content Upgrades

If you haven't used content upgrades as part of your content marketing strategy, you're missing out on one of the most effective methods for growing your email list.

A content upgrade refers to a valuable freebie or resource that you offer to your website visitors in exchange for their email address (and perhaps additional information). When done right, a well-targeted and high-quality content upgrade can incentivise visitors to willingly subscribe to your newsletter, and potentially convert them into paying customers in the future.

However, it's important to note that if the content you offer is not relevant to your audience, they won't be motivated to sign up for it. Moreover, if the content is relevant but lacks quality, it could potentially harm your reputation.

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One way to ensure that you provide valuable blog content that your visitors will appreciate is by using PLR (Private Label Rights) materials. With PLR, you can obtain high-quality, targeted content that aligns with your audience's interests. However, it's crucial to edit the content to ensure its relevancy and align it with your own branding.

PLR Can Be Used For A Blog Series

Instead of hiring a ghostwriter, purchasing PLR content is much more affordable. Plus, it's faster too! With a ghostwriter, you have to provide them with a brief and then wait for them to write the content. But with PLR, you can download and use it within minutes.

Even if you enjoy writing, PLR can also be a real time-saver. Writing from scratch requires lots of research and hours of work. But with PLR, you can edit it to fit your needs and make it your own in a fraction of the time.

Using PLR articles for a blog post series is a smart strategy for keeping your visitors engaged and increasing website traffic. By leveraging content from PLR packs, you can create a series of blog posts on the same topic, offering different perspectives and insights.

However, the key is to keep your series interesting and avoid sounding repetitive. To achieve this, you can customise and personalise the PLR articles to suit your needs. You can even combine packs from different PLR suppliers to explore different aspects of the same topic, giving depth and variety to your series.

If you can't find pre-made article packs that match your requirements, don't worry. PLR content comes in various formats, such as reports, short e-books, or podcasts. With a bit of editing and creativity, you can easily transform any of these formats into a captivating blog post series. This flexibility allows you to adapt PLR content to your specific blogging goals and keep your readers hooked.

PLR Can Be Used As Research For Your Blog

One of the most time-draining parts of creating content is the research. Finding information that comes from reliable sources and is updated can take days, all for a short 700-word blog post.

If you want to save yourself from the endless task of checking references, following links, and trying to figure out confusing data, switch to PLR content.

PLR is written by professionals who do the research for you. Of course, you could use PLR content out-of-the-box or with some light editing, but nothing is stopping you from using PLR as pre-made research for writing your own content.

PLR Can Be Used As Pre-Made Content

Coming up with great content all the time on a schedule is extremely hard. Luckily, PLR can help you keep your blog running when you're short on time or going through writer's block.

During those times (or whenever you just need a break!), you can turn to PLR for content. All you need to do is some quick editing to keep your voice consistent throughout your website, add examples and personal anecdotes, and maybe change some bits here and there to make it more relevant to you and your visitors. And within a few minutes, you'll have a blog post you can be proud of.

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Once you have mastered the use of PLR to grow your blog, there are several ways to enhance and increase your blog traffic, as well as expand your readership. Here are a few tips:

Use Social Media to Grow Your Blog: In the world of blogging, social media is crucial. Using platforms like Facebook, Twitter, Instagram, and Pinterest can greatly increase your blog's traffic. Share parts of your PLR content, interact with your audience, and use social media to attract more readers to your blog. By incorporating social media into your blogging plan, you not only increase visibility but also build a community around your content.

Understand Your PLR Blog Audience with Google Analytics: To grow your blog, it's important to understand how it's performing. You can do this by using Google Analytics and Google Search Console. These tools provide valuable insights into your website traffic. By analysing user behaviour, popular keywords, and traffic sources, you can improve your content strategy. This will help you identify what your audience likes and optimise your blog for search engines. As a result, your blog audience will grow naturally.

Use Keyword Research for Blog Growth: Keywords are super important when it comes to creating a killer blog. You need to make sure you do some smart keyword research to boost your blog's visibility in search engine results. Use tools like Google Keyword Planner to find the right keywords and then seamlessly incorporate them into your PLR content. This not only makes search engines happy but also keeps your readers satisfied.

Grow Your Blog with Guest Blogging

Collaboration is key in the blogging world. Explore the realm of guest blogging to tap into new audiences and establish yourself as an authority in your niche. Partner with some fellow bloggers, exchange content, and leverage each other's audiences with a guest post.

This cross-promotion strategy not only expands your blog readership but also brings diversity to your content, keeping your audience engaged and coming back for more.

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Email Marketing: A Strategic Approach To Grow Your Blog

Building a loyal readership requires a direct line of communication, and email marketing is a powerful tool for achieving this. Encourage blog readers to subscribe to your newsletter and deliver valuable content directly to their inboxes.

Craft compelling email campaigns that highlight your blog content, exclusive updates, and special offers. Building a robust email list not only boosts blog traffic but also enhances the overall success of your blogging venture.

The Bottom Line

Incorporating these elements into your PLR blogging strategy will help you broaden your blog audience and establish a lasting, successful online presence.

To create a successful blog, it's all about focusing on creativity, authenticity, and understanding your readership. Engage with them meaningfully and offer content they can't resist. Using PLR can be a great strategy in this exciting journey.

What do you use PLR for? Let me know in the comments below…

My posts may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.

About the Author

Fran Whitaker, a retired Paralympic swimmer, coach, and online entrepreneur, aims to provide valuable resources, inspiration, and guidance for individuals looking build their business, achieve their goals and create great content.

You might also like Fran's other websites: The Happy Journals and Everyday Journals

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