Unlock Powerful Ways To Curate & Repurpose Your Content

When you start spending time curating and repurposing content, you’ll be able to deliver a lot of value to your audience without having to do a lot more work. Keep reading for the best ways to repurpose your content, as well as how to start curating content, too.

Unlock Powerful Ways To Curate & Repurpose Content


The following may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


There is no reason at all why you would need to create content from scratch for every piece of content that you put out to your audience.

Instead, you can work smart. Working smart is how you get ahead in business. 

Use other people’s content to advance your brand, your ideas, and your products and services. Reuse anything you create, or that you buy.

But to be clear, I do not mean you should steal or copy other people’s content. I would never tell you to do either of these things. 

What is curating and repurposing your content? 

Content curation involves presenting other people’s content to an interested audience in a way that is useful, meaningful and promotes understanding. 

You can share it with your audience along with your commentary on why you believe this is relevant and important. You can point out what about this curated content is useful, meaningful, and promote understanding of it by giving your point of view. 

With content curation, you are using other people’s content, but you must always credit the original author.

An easy example of this to understand would be something like a book or blog review. 

When you repurpose your content, you take material that either you or someone else has already made time to create. So, this could either be private label rights content (PLR) or content you created in the past and use it again, in a different form. 

You need to have the rights to repurpose the content in this way. 

You can take the content in as many different directions as you want to and need to so that you can reach your audience.  

Using content curation as a source for more content is an excellent and effective way to show your expertise and put relevant information in front of your audience so that they don’t have to go searching for it. You can become the one-stop-shop for all things within your niche if you organise the content right and focus on providing value to your audience. Here are some great examples of content curation.

How content curation works

Using content curation as a source for more content is an excellent and effective way to show your expertise and put relevant information in front of your audience so that they don’t have to go searching for it. 

You can become the one-stop-shop for all things within your niche if you organise the content right and focus on providing value to your audience. 

Here are some great examples of content curation. 

Roundup Posts 

If you’re a Mommy Blogger who talks a lot about food, home organisation, and children you could easily do a roundup post with 9 Easy Lunch Ideas for Brown Bagging It, or 20 Truly Inventive Gadgets to Get Organised and so forth. For this, you would pull together other people’s posts into your own. 

If you’re taking about recipes, for example, you can state in the content why you like what you’re sharing with them, show how you’ve implemented it in your household, and even what you did not like about it and how you changed it if that’s relevant.  

When you repurpose your content, you take material that either you or someone else has already made time to create. So, this could either be private label rights content (PLR) or content you created in the past and use it again, in a different form.

Monetised Curation 

You can even create a monetised curation. Instead of linking to only the content about the gadgets, you can provide links to each of the products. This way, you can earn a commission on the products if your audience buys them, which is an excellent way to use someone else’s content.  

Present it In a New Way

When using content curation methods, it is a good idea to present it in a new way or format. For example, instead of using it in a blog post or roundup, turn the new content into a branded PDF offer. The content upgrade encourages the readers to get on your list before they get to read the content.   

Share One Thing

You don’t always have to put the content in a roundup format. You can share one relevant, useful thing at a time. It’s essential that you fully understand and relate to the curated content so you can explain it, then present it to your audience in a way to help them understand why it’s relevant to them, as well as advances your business.   

When you repurpose your content, you take material that either you or someone else has already made time to create. So, this could either be private label rights content (PLR) or content you created in the past and use it again, in a different form.

Share It Fast 

When you find content that your audience will use and enjoy, as well as inspire them, don’t wait too long to share it. Figure out a way to incorporate it into the week’s content, if possible. This quick action will boost your authority and position you as a leader, rather than a follower. 

Find It 

Set up Google Alerts on topics that will interest your audience. Pay close attention to the results. It’s also essential for you to to stay on top of what’s happening in your industry.  

Using content curation as a source for more content is an excellent and effective way to show your expertise and put relevant information in front of your audience so that they don’t have to go searching for it. You can become the one-stop-shop for all things within your niche if you organise the content right and focus on providing value to your audience. Here are some great examples of content curation.

How content repurposing works

You likely have already created a lot of content, purchased a lot of content, or have content that you’ve curated that you can present in a new way. Taking time to repurpose your content is an excellent way to make the most of what you already have. 

There are two main reasons repurposing your content will boost marketing efforts. These are value and time, which are the most precious things in any business. 

Repurposing Adds Value 

Repeating your points and your information in many ways helps your audience learn in a way that works best for them. Some people love blog posts, others prefer podcasts, and even more, prefer video. When you use a variety of formats that they prefer, you’ll reach more people and increase their understanding.   

Repurposing Your Content Saves Time

You’ve done the research, you know the topic, and you can easily present it in a new way without spending a lot of time. Turning a five-point blog post into a podcast is simply about performing the podcast and not about recreating new information. Turning a more extended post into a webinar also is a lot easier than starting from scratch. 

2 ways to repurpose your content

I spoke a lot about repurposing PLR content in a five-part blog series a little while ago. If you want to implement repurposing into your content marketing efforts, this series might be of interest to you. But for now, here are two ideas for you. 

Turn Your Blog Post Series into A Report 

A report is a great way to give your audience highly valued information all at once. Even though they can read the posts on your blog, the convenience of downloading the more organised, PDF version is very appealing, especially if they don’t have much time to read, at the moment. This is my favourite way to teach people, like you, how to repurpose your content.

Make the report a little more attractive by adding pictures, case studies if you have them, and more links and examples. Many people like to get that information and save it on their hard drive to look at whenever they want to. 

When you repurpose content, you take material that either you or someone else has already made time to create. So, this could either be private label rights content (PLR) or content you created in the past and use it again, in a different form.

Change the Format of PLR You Buy 

If you’ve purchased PLR articles, reports, eBooks, courses, and so forth, it’s all probably great to use as is first. Then, you’ll want to change it around. Take a pre-written course and turn it into a blog series. Take individual blog posts about one topic and turn them into an eBook. Or you can use an eBook as the basis of a webinar. 

Use your imagination and try to look at content in a new way and imagine how it can put to use again. 

Be careful when curating and repurposing your content 

You have to be more cautious about repurposing curated content. You cannot rewrite it; it’s not yours. You still have to link to the original content for your audience to read elsewhere. 

This may seem counterproductive, but when you are good at organising the content in a way that makes your website their first stop for niche information, it’s okay. When you repurpose curated content, keep this in mind. 

These are small examples of ways in which you can start curating and repurposing your content. Take the material, put it in a new form, add some things to it, and you’re good to go. 

Try to repurpose your content and let me know how you get on in the comments below.


The following may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


Top Content Creation Books

Spread the love

Leave a comment: