There are a ridiculous number of thing that you need to consider when trying to run a business. Whether you're a seasoned business person or a complete "newbie", the to-do list will always be there. But there is one crucial thing that cannot be on a to-do list: developing a successful business mindset.
Every single entrepreneur has to have the right kind of mindset to be able to grow their business.
From how much you earn to how excellent your customer service is, your mindset supports. It guides almost every part of your business.
You can learn as much as possible about every aspect of your business but, without the right mindset, that knowledge will only take you so far.
Unfortunately, "developing a successful business mindset" is not something you can put on a list and check it off when you are done. If it were, it would have to go to the top every single day.
It is that important!
Now, I'm not saying that if you have a few wobbles here and there that you are destined to fail. No way! Everyone has wobbles - I have! But developing an unstoppable business mindset will make you fly a heck of a lot faster!
Fortunately, mindset is something you can work on yourself. In fact, the more you work on it, the more successful you are likely to become
To check into how your business may be influenced by your mindset right now, take some time out to answer these four business mindset questions. Write them down if you need to.
Does Your Business Mindset Lead From Confidence?
When you're about to take on a new client or start a project, what do you usually think? Are you already planning for the worst-case scenario with thoughts like this:
"What's the use? This potential client is going to instantly recognize how untalented I am and be mad at me for wasting her time."
If that sounds like your typical thought process, you have a mindset that is lacking in confidence.
What if you could change your thoughts? Flip it around, decide to be positive, like this:
"This prospect is going to fall in love with my skill set. She'll be an amazing addition to my client list, and I can't wait to work on our first project together."
It's easy to say 'be positive', isn't it? It's much more complex to start doing it. But I promise, the more you do it, the easier it becomes. This is because you'll be training your brain to find the good stuff before it finds the bad stuff.
Does Your Mindset Support Pushing Outer Limits?
A big part of growing your business, and developing a business mindset, is being able to stretch yourself.
When the opportunity to challenge your limits and do something outside of your comfort zone comes, do you say things like this:
"I can't do live video streaming. I don't have the personality for it. I'd love to host a webinar on this topic, but I'm not techy enough."
For sure, you don't have to take part in every new business trend that pops up. I definitely don't because you have to do what works for you. BUT if you let your doubts keep you from doing anything challenging, you're going to miss out on the fun of discovering something new.
What if, instead of listing all the reasons you can't do something new, you said things like this:
"I'll try video streaming three times. After the third video, I'll check my interest. I'd love to host a webinar, and since I don't have enough technical expertise, I'll hire a virtual assistant to support me."
That way, you get to try it out and see if it works. If it works, fantastic. If it doesn't, you've taken something off your to-do/worry list. But it is impossible to know either way if you never try.
Does Your Mindset Demand Work You Love?
You may not realize it, but your mindset plays a significant role in the projects you accept and the clients you work with.
When you see projects from your clients, what are your first thoughts? Do you feel disappointed and think:
"Great. Another boring project from the client that makes me track him down just to get my invoice paid. Here's another message from the client that wants to add just one more tweak to the already bloated project."
It's true that sometimes, service providers take on projects and clients because they need the green. But if you dread seeing your clients' names in your inbox, this is no way to make a living. You need to love what you're doing!
Deep down, your heart longs to do work in support of projects you're excited about. Imagine seeing a new project come in from a client and thinking:
"Oh, wow. I can't wait to get started on this! I love this type of project. It really lets me show off my skills."
The more you love what you do, the more excited you'll be. The more excited you are, the better your work will be. And so on, until the money hits your bank account!
Does Your Mindset Overcome Obstacles?
An obstacle can either be the worst thing that ever happened to your business. Or it can be the best thing that ever happened to your business. It depends on your mindset.
When you encounter an obstacle, you may think something like:
"Well, this is it. I've gone as far as I can go on the success ladder. I'll never be able to overcome this problem. I guess it wasn't meant to be."
But that kind of thinking comes from an 'I'm a victim to circumstances' mindset that obstacles cannot be defeated.
The mindset to cultivate instead is 'I'm an overcomer!' It allows you to acknowledge obstacles while knowing that they can be beaten. So, instead, you might think:
"This setback may slow me down, but I'll find a way around it and come back stronger than ever."
Everyone encounters obstacles in their business. It might be that you're a single mom with very little money to invest in starting your online business. It might be that you already have a full-time job and you're trying to build a side-hustle, so you're pressed for time.
If you don't have a healthy mindset, you could let all of the obstacles get you down and keep you from reaching your ultimate goals.
But obstacles can often be turned into opportunities to better yourself and your business in the long term.
I know, I know it never feels that way at the time.
You can do this by 'reframing' your thoughts. You might say things like:
"I don't have enough money to afford that expensive marketing course. I don't have enough time to build a side-hustle so I can walk away from my job."
If you reframe these thoughts, you might actually find obstacles can become an advantage. For example, you could say:
"Since my budget is tight, I don't waste money on shiny objects. This helps me stay focused on my business. Because I'm pressed for time, I have to be choosy about the projects I take on. This helps ensure I pick projects that are the best match for my skills."
Another helpful tactic for dealing with obstacles is to look for creative solutions. There are many stories of entrepreneurs who were looking to fix a problem and in the process created a product that they later went on to sell.
Take a moment and write down 10 possible solutions to your current obstacle. Keep in mind these solutions don't have to be plausible. They can be as bizarre as you want because the point is to get into a creative space. Once you're inside the creative flow, it'll be easier to turn your obstacle into an opportunity.
What Successful Business Owners Know About Mindset
Successful business owners know that mindset is the key to unlocking their potential. They know it will help them start earning more than they ever thought possible. Not only that but they know they can shape their business mindsets to match their goals.
As you improve your way of thinking, you'll begin to make subtle adjustments in your life and business. You'll have the confidence to say "no" to clients and projects that aren't a good fit and embrace the ones that are.
You'll be able to make decisions that are in line with who you want to be and what you want your brand to represent. Most importantly, you'll become the best version of yourself.
What about you? Do you feel like you need to work on in terms of your business mindset? Let me know in the comments below…
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