6 Ridiculously Simple Steps For Repurposing PLR Content

Written by Fran Whitaker

If you've explored my blog for a while, you'll know that repurposing PLR content is one of my favourite topics. We have looked at how to use blog posts in email marketing, put together longer blog posts, bonus products, workbooks, FAQ sections and affiliate resources.

In this post, I want to look at six steps to repurposing PLR content in the easiest way possible. I've focused these primarily on blog content. However, it is relevant for everything you might like to create.

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My posts may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.

The first thing you need to do when you're choosing original content to repurpose is to look at your analytics. These analytics can either be for your website, social media or your sales stats. 

Collect the content that is getting the most views, the most responses, and is converting the most effectively. You can use your analytics to discover this content. Look at the material to determine which content is the most "evergreen" meaning it will be suitable for the long term, or always relevant.

In some niches, there is real evergreen content that will last forever; in other niches, there is long-term content that you can consider evergreen for these purposes. For example, if you're in a tech niche, it's not likely any content will genuinely be evergreen. If you're in a homemaking, food niche, art niche, etc., most of these things don't change much.    

Note which topic this content covers. Toss to the side anything that isn't close to being evergreen. Now, sort it into categories so you can keep it organized in folders. Doing this helps you work more effectively as you repurpose it. Start choosing your best performing content. 

6 Steps to Repurposing PLR content

Now you can get started repurposing this PLR content. Let's look at the steps to accomplish this easily. 

Step #1: Share More

When it comes to repurposing PLR content, there are several effective strategies you can employ to maximize its value and reach. One such strategy is setting up automatic posts on your social media platforms. By utilizing software like SocialBee or Tailwind (specifically for Instagram and Pinterest), you can automate the process of sharing your PLR content in both random and purposeful ways.

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The first step in this process is to create catchy headlines and blurbs that accompany each post. These attention-grabbing headlines will entice your audience to click and engage with your content. 

Additionally, by including different facts or key points in each blurb, you provide a fresh perspective every time you share the PLR content. This approach not only keeps your audience engaged, but it also adds value to their experience by delivering unique insights with every interaction.

By setting up automatic posts, you can ensure a consistent and steady stream of content on your social media platforms. This approach saves you time and effort, as you don't have to manually schedule and publish each post. Instead, the software takes care of it for you, allowing you to focus on other aspects of your business.

Furthermore, repurposing PLR content through social media sharing enables you to tap into the vast potential of these platforms for reaching a broader audience. By regularly sharing your PLR content, you increase its visibility among your followers and beyond. This exposure can lead to increased engagement, website traffic, and ultimately, conversions.

Another advantage of repurposing PLR content through social media sharing is the ability to reach different segments of your target audience. With each post, you can tailor the headline and blurb to target specific interests or demographics within your audience. This tailored approach ensures that your PLR content resonates with different subsets of your followers, leading to higher levels of engagement and a stronger connection with your brand.

In addition to the immediate benefits of sharing PLR content on social media, this strategy also lays the foundation for broader content marketing efforts. By repurposing and sharing PLR content, you establish your expertise and authority in your niche. This, in turn, can attract new followers, build trust, and ultimately drive more conversions.

Repurposing PLR content through automatic social media posts is a powerful strategy that allows you to maximize the value of your content and reach a wider audience. 

By utilizing software like SocialBee or Tailwind, you can streamline the process and ensure a consistent flow of engaging posts. Remember to craft catchy headlines and blurbs that highlight different facts or insights to keep your audience captivated. With this approach, you'll not only repurpose your PLR content effectively but also establish a strong presence in your industry.

Step #2: Add To Your Autoresponder Series

In other posts in our repurposing PLR series, we've discussed the importance of utilizing evergreen content in your email marketing strategy. However, it's essential to keep in mind that new subscribers who join your list may have missed out on your previous broadcasts where you mentioned your latest blog posts. This is where repurposing PLR content comes into play.

When you come across a blog post that possesses evergreen qualities, meaning it remains relevant and valuable over time, it should be considered significant enough to be incorporated into your autoresponder series. By doing so, you ensure that new subscribers receive this valuable piece of content and can benefit from it, regardless of when they joined your list.

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To effectively repurpose the blog post, start by creating a compelling blurb or snippet that encapsulates the essence of the content. This blurb should pique the interest of your subscribers and entice them to click on the provided link, directing them to the full post on your website or blog. Including this link within the email ensures that your subscribers have easy access to the complete article.

Additionally, it is crucial to promptly add any PLR content you create to your autoresponder series, especially if it holds long-term value or is expected to remain relevant indefinitely. Whether it's an ebook, an online course, or any other form of content, integrating it into your autoresponder series allows you to consistently deliver high-quality material to your audience.

Moreover, consider sending out a broadcast email to notify your subscribers whenever new PLR content is added to your website or blog. This ensures that your audience is aware of the latest additions and can benefit from the valuable resources you provide.

By incorporating these broadcasts into your repurposing strategy, you increase engagement and interaction with your audience.

Repurposing PLR content through your autoresponder series and broadcast emails is a smart and efficient way to maximize the visibility and impact of your long-lasting content. It ensures that your subscribers have access to valuable resources and keeps them engaged with your brand.

Embrace the power of repurposing and leverage the potential of your PLR content to its fullest extent.

Step #3 Change The Format

Once you have the most straightforward thing set up, which is re-sharing the PLR content, you will want to look at what you have in each category. Can you repurpose the material in some other way? Do you have it in all forms of content, yet?   

For example, do you have mostly blog posts? Can those be made into a report, a webinar, or a podcast? If you have a data-centric post, you can turn it into an infographic.

Remember that you can hire people to help you with this - you can use Fiverr or you may already know someone in your network. Even better, you can do this yourself using something like Canva.   

You could also find a voice over artist via Fiverr.com, and someone to make explainer videos for you as well. Always plan how you'll repurpose PLR content over time. Remember that you can still re-share these new creations using the software mentioned in step #1.   

Step #4 Create Content Upgrades

The content that you've already created can become a content upgrade. Turn it into PDF files. Create a form so people can sign up for it. Then, start adding a link to it on related blog content. The links will ensure that you get more email signups. Also, it will help you segment based on what they download. Most content you already have can be converted into a content upgrade, once you change the format as mentioned in step #3.   

For example, you could use Designrr or Beacon to turn your blog posts into PDFs that people can sign up to download. They may like to keep the post to read again later, especially if it is a long-form blog post with lots of tips and detail. I do this frequently. I also add these to my freebie vaults that give my audience access to all my free PLR content whenever they want it. 

Tip: My lead magnet bundles might help you with this one.

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Repurposing your existing content can be a game-changer when it comes to expanding your reach and engaging your audience. One effective way to do this is by creating content upgrades. By transforming your valuable content into PDF files and offering them as free downloads, you can attract more email signups and deliver additional value to your audience.

To get started, consider using tools like Designrr and Beacon, which allow you to easily convert your blog posts into professionally designed PDFs. This is particularly useful for long-form blog posts that are packed with insightful tips and detailed information.

By offering these PDFs as content upgrades, you give your audience the opportunity to revisit and reference your content at their convenience, ensuring that your expertise stays with them long after they've consumed your blog post.

In addition to using content upgrades, another strategy to consider is creating a freebie vault that houses all your valuable PLR content. This vault serves as a valuable resource for your audience, providing them with access to a variety of free PLR content whenever they need it.

By adding these PDFs you've created from your blog posts to your freebie vaults, you not only reinforce the value of your existing content but also create a central hub where your audience can easily access and benefit from all your free PLR materials.

Segmentation is key in email marketing, and offering content upgrades gives you an opportunity to categorize your audience based on their preferences. By tracking which PDFs they choose to download, you can gain insights into their interests and tailor future content accordingly. 

This personalized approach not only helps to build a stronger connection with your audience but also increases the likelihood of conversion as you provide them with content that aligns with their specific needs and preferences.

If you're looking for further guidance in leveraging your content upgrades and maximizing their potential, my lead magnet bundles can be a valuable resource. These bundles provide you with a comprehensive collection of lead magnets that are specifically designed to attract and engage your target audience.

Repurposing your PLR content into content upgrades is a powerful way to expand your reach, attract more email signups, and deliver valuable resources to your audience. With tools like Designrr and the implementation of a freebie vault, you can streamline the process of creating and distributing your content upgrades while strengthening your connection with your audience. 

By the way, Beacon not only allows you to easily create PDFs out of your blog posts, it also has a tool for building resource libraries (like freebie vaults).

Step #5 Create A Membership

Another easy way to repurpose PLR content is to start a membership site. Consider adding that to your offers. You may choose to set up a drip-feed so that people subscribe and receive this PLR content over a year or another timeframe of your choosing. 

Maybe you can turn it all into a course by turning it into a slide deck with voice over. Consider ways to make more money off this content by upgrading it with new formats, new information, and added value.

When it comes to repurposing PLR content, there are endless possibilities to explore. One highly effective strategy is to create a membership site around it, offering exclusive access to valuable resources.

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One approach to implementing this idea is by setting up a drip-feed system. In this scenario, subscribers would receive the PLR content gradually over a specified period, such as a year or any other timeframe of your choosing.

Furthermore, you can take your repurposed PLR content to the next level by transforming it into a comprehensive course. A practical way to achieve this is by converting the PLR content into a slide deck and adding a voice-over. This not only enhances the visual appeal but also makes the learning experience more interactive and engaging for your audience.

To maximize the revenue potential of this repurposed PLR content, consider upgrading it with new formats, fresh information, and additional value.

By adding new modules, bonus materials, or supplementary resources, you can create a premium version of the course and offer it at a higher price point. This allows you to generate more income while providing enhanced value to your customers.

Step #6 Syndication

Another way for repurposing content "as is" can include adding it to a syndication program. Many platforms allow you to syndicate your PLR content for a small fee, and even in some cases, you can get paid for it. For example, on Medium.com, you can get paid for your content based on views.

If you have an Author Profile on Amazon, you can get your blog posts to show up there.

You can also repost free content on LinkedIn.com. Some people worry about duplicate content, but this is not something you need to worry about when it comes to syndicating your content in this way.

This type of sharing has been done via newspapers since newspapers existed. You can also try platforms like Outbrain.com, and your content may show up on the front pages of major publications like CNN.com.

Put together blog posts, bonus products, workbooks, FAQ sections & affiliate resources. 6 steps to repurposing PLR content in the easiest way

The Bottom Line

Now that you know how to go about repurposing PLR content put it into action. Find the PLR content that's most popular and effective. Use what you already have and get started.

Sign up for Google Alerts to start getting niche PLR content ideas that you can share with your audience too. You will be growing faster than you thought possible as you implement this process. 

I have tons more posts about repurposing PLR content on my blog, including my ultimate checklist for making the most of your PLR content. You can download this checklist, too. So, make sure you check it out. 

How are you getting on with repurposing PLR content? Let me know in the comments below...

My posts may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.

About the Author

Fran Whitaker, a retired Paralympic swimmer, coach, and online entrepreneur, aims to provide valuable resources, inspiration, and guidance for individuals looking build their business, achieve their goals and create great content.

You might also like Fran's other websites: The Happy Journals and Everyday Journals

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