6 Ridiculously Simple Steps For Repurposing PLR Content

We have looked at a lot so far in this repurposing PLR content series. We have looked at how to use blog posts in email marketing, put together longer blog posts, bonus products, workbooks, FAQ sections and affiliate resources. In this, the penultimate post, I want to look at six steps to repurposing PLR content in the easiest way possible. I've focused these primarily on blog content. However, it is relevant for everything you might like to create.

6 Ridiculously Simple Steps For Repurposing PLR Content


The following may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


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The first thing you need to do when you're choosing content to repurpose is to look at your analytics. These analytics can either be for your website, social media or your sales stats. 

Collect the content that is getting the most views, the most responses, and is converting the most effectively. You can use your analytics to discover this content. Look at the material to determine which content is the most "evergreen" meaning it will be suitable for the long term, or always relevant.

In some niches, there is real evergreen content that will last forever; in other niches, there is long-term content that you can consider evergreen for these purposes. For example, if you're in a tech niche, it's not likely any content will genuinely be evergreen. If you're in a homemaking, food niche, art niche, etc., most of these things don't change much.    

Note which topic this content covers. Toss to the side anything that isn't close to being evergreen. Now, sort it into categories so you can keep it organized in folders. Doing this helps you work more effectively as you repurpose it. Start choosing your best performing content. 

Now you can get started repurposing this content. Let's look at the steps to accomplish this easily. 

6 Steps to Repurposing PLR content

Step #1: Share More

One way to repurpose PLR content right away is to set up automatic posts on your social platforms. 

You can use software like SocialBee or Tailwind (for instagram & Pinterest) to set up random and purposeful re-sharing. 

Remember to set up some catchy headlines, and blurbs that point out a different fact each time you share it. You're now repurposing your content. 

Step #2: Add to Your Autoresponder Series

Remember the first post in this repurposing PLR series.

When new people join your list, they may have missed out on your broadcasts that mentioned your latest blog posts. When a blog post is an evergreen, it should be significant enough to be added to your autoresponder series as well. 

Just create a blurb for the post, link to the post in the email and add it to the autoresponder series.

You can do the same for any content you create that will live a long time if not forever on your site. It doesn't matter whether it's an e-book you want your audience to know about, a course, or something else. Add it to your autoresponder series as soon as possible including having it go out in broadcast form when it's added to your website or blog. 

Step #3 Change the Format

Once you have the most straightforward thing set up, which is re-sharing the content, you will want to look at what you have in each category. Can you repurpose the material in some other way? Do you have it in all forms of content, yet?   

For example, do you have mostly blog posts? Can those be made into a report, a webinar, or a podcast? If you have a data-centric post, you can turn it into an infographic. Remember that you can hire people to help you with this - you can use Fiverr or you may already know someone in your network. Even better, you can do this yourself using something like Canva.   

You could also find a voice over artist via Fiverr.com, and someone to make explainer videos for you as well. Always plan how you'll repurpose PLR content over time. Remember that you can still re-share these new creations using the software mentioned in step #1.   

Step #4 Create Content Upgrades

The content that you've already created can become a content upgrade. Turn it into PDF files. Create a form so people can sign up for it. Then, start adding a link to it on related blog content. The links will ensure that you get more email signups. Also, it will help you segment based on what they download. Most content you already have can be converted into a content upgrade, once you change the format as mentioned in step #3.   

For example, you could use Designrr to turn your blog posts into PDFs that people can sign up to download. They may like to keep the post to read again later, especially if it is a long-form blog post with lots of tips and detail. I do this frequently. I also add these to my freebie vaults that give my audience access to all my free content whenever they want it. 

Tip: My lead magnet bundles might help you with this one.

Step #5 Create a Continuity Program

Another easy way to repurpose PLR content is to start a membership site. Consider adding that to your offers. You may choose to set up a drip-feed so that people subscribe and receive this content over a year or another timeframe of your choosing. 

Maybe you can turn it all into a course by turning it into a slide deck with voice over. Consider ways to make more money off this content by upgrading it with new formats, new information, and added value.   

Step #6 Syndication

Another way to reuse the content "as is" can include adding it to a syndication program. Many platforms allow you to syndicate your content for a small fee, and even in some cases, you can get paid for it. For example, on Medium.com, you can get paid for your content based on views.

If you have an Author Profile on Amazon, you can get your blog posts to show up there.

You can also repost free content on LinkedIn.com. Some people
worry about duplicate content, but this is not something you need to worry about when it comes to syndicating your content in this way. This type of sharing has been done via newspapers since newspapers existed. You can also try platforms like Outbrain.com, and your content may show up on the front pages of major publications like CNN.com.

Now that you know how to go about repurposing PLR content put it into action. Find the content that's most popular and effective. Use what you already have and get started. Sign up for Google Alerts to start getting niche content ideas that you can share with your audience too. You will be growing faster than you thought possible as you implement this process. 

In the final post of this repurposing PLR content series, I'm going to give you the ultimate checklist for making the most of your PLR content. You can download this checklist, too. So, make sure you check it out. 

Now that you know how to go about repurposing PLR content put it into action. Find the content that's most popular and effective. Use what you already have and get started. Sign up for Google Alerts to start getting niche content ideas that you can share with your audience too. You will be growing faster than you thought possible as you implement this process.

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How are you getting on with repurposing PLR content? Let me know in the comments below...


The following may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


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