8 Stunning Tips For How To Repurposing Evergreen Content

Welcome to another post in my Evergreen content series. What a journey it's turning out to be! We've talked about everything from kickstarting your evergreen content strategy and evergreen email campaigns to evergreen audio and video content! Wow, that's a lot of evergreen stuff! Now, I want to give you a few tips for how to repurpose evergreen content. 

repurposing evergreen content is how you save time and work smart. If repurposing is not part of your content marketing strategy yet, I highly recommend making it a priority.


The following includes affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


Throughout this content series, one of the words you will have seen often is "repurpose". The reason for this is because repurposing evergreen content is how you save time and work smart. If repurposing is not part of your content marketing strategy yet, I highly recommend making it a priority. I have a whole blog series on how to repurpose PLR content - you ought to read it!

You are going to want to get the most out of the hard work of all the researching, creating and writing evergreen content. With all that hard work, surely you want to get the most out of it and not let it go to waste by only using it once.

Often, online marketers believe they continuously have to be publishing new content to stay relevant. Inevitably, this means that there will be a low return on investment (ROI). The best way to ensure you're getting a high ROI is to reuse your excellent content and making sure it doesn't just see your editorial calendar once.

If you are worried about repurposing evergreen content (or any content) and reusing it in a new way, let's discuss this issue.  

At a basic level, repurposing your content is the key to a sustainable multi-channel content strategy. Search Engine Journal

Google doesn't penalize you for duplicate content in the way that you may think that it does. There are so many rumours about this, but you can probably ignore 95% of them.

If you've never worked for a marketing department, a magazine, or a newspaper, you may not realize that reusing and repurposing is something that happens at every level of content creation - during brand development, audience identification, email marketing, social media, and product research.

First, they create the content for their business that is considered the foundational content for the company. This type of content mostly does not change and is "evergreen" by the definition we are using.

Then they use it again and again, in every content format, they can think of to build their business and reach their target audience.

For example, as I discovered on InstaPage:

Blogging Wizard took their blog article titled, 'The Blogger's Guide To Understanding The Psychology Of Social Networks' and turned the statistics from that post into an infographic published to their blog. instapage.com

Building your evergreen content strategy must, therefore, include content repurposing.

Let me give you a few of my examples:

  • You may turn your blog posts into audio and video content.
  • You may use a blog post as a jumping-off point for a webinar.
  • You may take stats from a blog post (or eBook) to include in your social media marketing.
  • You can also use the information to create other types of content, including appropriate content that is not necessarily evergreen.

How To Repurpose Evergreen Content - 8 Things to Consider

Getting your repurposing strategy going will probably require you to do some research.

You need to know as much as you can about your target audience and the problems you can solve.

If you want to promote your products, you can start with your signature product or service and then work from there. If you don't have one and prefer instead to promote other people's products and services, choose to focus on one solution for one problem at a time.  

How does repurposed content fit into your marketing plan? What ways [will be] most effective to breathe new life into your old content? buffer.com

1

Address Niche Related Issues

The content must be relevant and directly targeted toward only one industry or niche. 

2

Create Content Around Frequently Asked Questions 

This is a great way to figure out what type of content to create. Increasing, people are using questions as search terms, not keywords.  Therefore, this will help your search engine optimization in the long run.

3

Focus on Value 

When you create the content, focus on providing extra value for your audience. It's easier to know what to create if you know how to give your target audience content that will wow them - they will love you for it! If all else fails, ask them what they want to know. Doing this will help build up a beautiful revenue stream - or 4.

4

Teach

If you're unsure of what to do, starting with how-to content, then repurposing it for different platforms is a great way to get going with creating evergreen content. How-to content is perfect for blogs, social media and video. So, it is easy to take from one marketing channel to another seamlessly.

5

Use Keywords

Do some keyword research to help you find keywords to what to focus on in your content. Yes, keyword research is a great way to develop evergreen content. You could even collect 100 keywords to write 100 blog posts around. Of course, this helps your search engine optimization, too. My favourite keyword tool that I cannot live without is KWFinder.

6

Look Through Your Most Viewed Content 

What content do you already have that gets a lot of hits and is effective at converting? That topic is a good bet for getting even more traffic if you can write more content like that. Plus, you can share the content again and again.

7

Have a Marketing Plan for Repurposing

When you get the topic idea, decide how the original content will appear, then plan how you will reuse it, repurpose it, update it, and republish it to get more traffic.

8

Update & Republish

The more you can repurpose the evergreen content you create, the longer your evergreen content will last. By recycling it into more content, repurposing it into many different forms, you'll get even more out of the content. Now and then, you will need to update your content, ensuring it is still factual. For this reason, you need a plan for every single piece of content that you create.

I hope you've found this evergreen content series useful. I highly recommend reading my Repurposing PLR Content series if you're interested in making the most out of the content you create. Of course, this is relevant for all content, not just PLR.


Remember: If repurposing evergreen content is not part of your content marketing strategy yet, I highly recommend making it a priority.


The following includes affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


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About the author

Fran Whitaker

I’m Fran Whitaker. I’m the owner, creator, chief everything of the The Happy Journals PLR Club. In other words, I’m a one woman band. My ultimate goal in life is to help people be successful and achieve their goals. In a past life I was a Paralympic swimmer, living the dream and winning gold medals for Great Britain. I am also a motivational speaker and life coach, with more than 15 years experience in the Personal Development world. I live and breathe personal development and self help in a big way.

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