Powerful Tips for Simple Facebook and Twitter Marketing

Social media sites like Facebook and Twitter opened new possibilities to communication and changed the way people connect and share. Think of them as an online playground where people can meet and interact electronically. But there is more to it than that. Keep reading for tips on social media marketing with Facebook and Twitter. 

Today, social media sites are no longer just an ingenious way for people to meet, connect and share. They are now also one of the most powerful advertising tools which businesses can use to connect to their targeted market niche. Right now, Facebook and Twitter are two of the most popular social networking tools businesses can use to promote their business - they are widely thought of as the outlets of the best social media for business


The following may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


Today, social media sites are no longer just an ingenious way for people to meet, connect and share. They are now also one of the most powerful advertising tools which businesses can use to connect to their targeted market niche. 

Right now, Facebook and Twitter are two of the most popular social networking tools businesses can use to promote their business. 

Facebook is rapidly growing and had over 2.45 billion active users at the end of 2019, making it the most prominent social media network worldwide. While Twitter averaged 300 million monthly active users at the beginning of the year, they are widely thought of as the outlets of the best social media for business. 

This makes using Facebook and Twitter for marketing a great option for boosting your business.

Today, social media sites are no longer just an ingenious way for people to meet, connect and share. They are now also one of the most powerful advertising tools which businesses can use to connect to their targeted market niche. Right now, Facebook and Twitter are two of the most popular social networking tools businesses can use to promote their business - they are widely thought of as the outlets of the best social media for business

How to Use Facebook to Promote Your Business 

The first step to promote your business with Facebook is to create a “Facebook Page”, and you can only do this after you set up your profile. Facebook offers you the ability to separate your personal and professional social networking activities and offers several settings, which you can adjust to meet your needs. 

The trick here is to get people to “like” your Page. If you’re familiar with Twitter, you can employ a strategy of following others to get them to follow you back, but Facebook Pages don’t work in such a reciprocal manner. You can invite your friends to like your Page, tell your mailing list, include “Like Us on Facebook” buttons on your website and even use paid advertising on Facebook to help grow your page fan base. 

Start building your Facebook social media marketing strategy 

One of the advantages of Facebook is that there are several activities you can engage in to help your Page grow. Some of these are: 

  • While signed in as your Page, engage other Page owners through their content: like comment, and get in on the discussion. 
  • If you run your business offline, be sure to share your Facebook Page in your store or on printed materials. 
  • Have a strong theme to your Facebook Page that sets it apart from other Pages.  
  • Post regularly and gauge what interests your followers. Do they respond more to photos, videos, quotations, or is it something else? 
  • Create a compelling page design with an attention-getting profile picture and cover photo. And if you can, keep it relevant to holidays and special events. 
  • Have fun and be personable. Often, Facebook users want to see the “real” person behind the business, but remember to stay professional. 
  • Respond to comments and engage your followers in discussions. 

Facebook also offers the opportunity to create “Facebook Groups”, which are great for topic discussions with your customers and peers, and can help you get established as an expert in your field. 

Standing out from the crowd on Facebook. 

Being professional, friendly and informative can do wonders for your brand and help grow your Facebook page. But don’t forget that Facebook should only be part of your overall marketing strategy. 

You can find a lot of useful tools and widgets to integrate Facebook into your other off and online marketing. Many from Facebook itself. Have a look here for some ideas: https://developers.facebook.com/docs/plugins/ 

How to Use Twitter to Promote Your Business 

Whilst Facebook and Twitter marketing are very similar, there are some differences in the way the platforms work.

The first step to promote your business on Twitter is to register and create a profile. That will include potentially creating a custom Twitter background and learning about all of the tools, applications, and gadgets you can use to optimize Twitter as a marketing tool. 

Today, social media sites are no longer just an ingenious way for people to meet, connect and share. They are now also one of the most powerful advertising tools which businesses can use to connect to their targeted market niche. Right now, Facebook and Twitter are two of the most popular social networking tools businesses can use to promote their business - they are widely thought of as the outlets of the best social media for business

You’ll need to decide whether you want to use your name or business name. Many people suggest using your name to connect on a more personal level, but the branding that using your company name can be attractive as well. Many people have both personal and business accounts.

Juggling them can be challenging, but it makes it easier to separate your personal and business ventures. Add to that, if you plan to sell your business down the line, deciding to create a Twitter business account that you can pass on is probably a good idea. 

Ways to Get Noticed on Twitter 

As with Facebook, there are many ways you can increase engagement and attract followers of Twitter. These are some of them: 

  • Follow other like-minded businesses and Twitter users, engage them in conversations, and many will follow back. This is probably one of the main advantages of twitter 
  • Just like with Facebook, tell your website visitors, newsletter subscribers, and customers about your Twitter profile. 
  • Embark on a targeted Twitter ads campaign to get more follows. 
  • Use hashtags and get in on popular discussions. A hashtag when one or more words is prefixed with the “#” symbol. This instantly lets Twitter’s search engine deliver any tweet containing that hashtag if you search for it. 
  • Use retweets but add some useful thoughts. Retweeting is the process of rebroadcasting another user’s tweet if it is funny, noteworthy or otherwise interesting to your followers. Instead of just doing a plain old retweet, add your thoughts or encouragement to the author so that you can make a better connection. 
  • Design your Page with a branded background, professional profile picture and header photo. First impressions are essential, so make the best one possible. 
  • Pay attention to what your followers seem to like. Do they like answering questions, respond to photos, etc.? 
  • Create or join tweet chats. Tweet chats employ the use of hashtags but are usually during a specific block of time where people get together and discuss a specific topic. 
  • Be courteous and respond to tweets directed at you. Where possible, thank people for retweeting you. 
  • Use the Twitter Advanced Search function to find people to follow and people who might follow you. You can also look through the follower lists of people who target the same market as you. 

Great Twitter Content Ideas 

Creating content for Twitter can be daunting. The fast-paced environment and limited characters make marketing challenges. 

Use these ideas to supplement your usual social media participation. Include hot or trending topics and use links whenever possible, positioning them one-quarter of the way through your tweet. Finally, add @mentions and hashtags for added re-tweetability. 

  • Create social infographics – but be sure to share them on your blog.  
  • Get involved in Google hangouts and round-table webinars. Talking with others sparks blazing ideas.  
  • Make your tweets between 106 and 120 characters long. (You’ll get more retweets that way.)  
  • Something to keep in mind for your social media marketing: Over half of all Twitter retweets contain links.  
  • Take points from your old, evergreen blog posts and post them as tweets or make SlideShare slides.  
Today, social media sites are no longer just an ingenious way for people to meet, connect and share. They are now also one of the most powerful advertising tools which businesses can use to connect to their targeted market niche. Right now, Facebook and Twitter are two of the most popular social networking tools businesses can use to promote their business - they are widely thought of as the outlets of the best social media for business

And if you don’t know what to post on your Twitter account – don’t post! Go comment on others’ posts instead. You can use Twitter Advanced Search to hunt for tweets containing questions. 

Facebook and Twitter marketing can be overwhelming to start with, but they are valuable social media platforms for business. Plus, if you use tools like Social Bee, they don’t have to eat up too much of your time. 

Which do you prefer: Facebook or Twitter? Let me know in the comments below...

Top Social Media Books


The following may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


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