Do Paper Sizes Matter For Your Printable Products?

By THJPLR / a couple of months ago

There is a common saying in business that goes, "you are not your customer"! I would argue that you need to think like your customer. But the fact remains, you are not buying your products. So, in this post, I want to get you to think about one thing that I guarantee you have never thought about before. Do paper sizes matter for your printable products? I think I'm about to shock you!

Think about something you have never thought about before. Do paper sizes matter for your printable products? I think it'll shock you! It means that the USA and Canada are the only countries where people will have home printers set up to print 8.5x11" (and related sizes - i.e. 6x9"). More to the point, they are the only countries where your potential buyers will have US Letter paper at home (or even at work).


The following includes affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


As a PLR seller, my job is to produce the products that other people want to sell. For example, I might want to sell printable products about cars, but my customers come to me for personal development products. So, if I create ten products about cars, they will not sell.

Over the past three years, I have produced products in two sizes: 6x9" and A4 size. To me, these are the most logical sizes. They are easy to resize, and people will buy these sizes.

Think about something you have never thought about before. Do paper sizes matter for your printable products? I think it'll shock you! It means that the USA and Canada are the only countries where people will have home printers set up to print 8.5x11" (and related sizes - i.e. 6x9"). More to the point, they are the only countries where your potential buyers will have US Letter paper at home (or even at work).

However, I have been struck by the number of people who have been in touch about my size choices.

Some people ask for ways to resize the A4 versions of my products.

More direct individuals have asked me why I keep persisting with A4 paper sizes. Either because they don't know what it is or do not want to use it.

I have great reasons to persist with A4. As do you!

Of course, people don't have to use A4. But keep reading to find out why you might want to start.

A few weeks ago, I announced my decision to stop creating PLR in A4 and swap it to 8.5x11". I was happy with this decision until one of my biggest customers emailed me.

When I say biggest, I mean she has bought everything I have ever sold. Not a launch goes by without me seeing her name on my phone. I have always been super grateful, and now I know why. She sells products in A4 paper size!

My customer's email got me thinking and researching; As well as changing my mind. From the launch of my Vision Board Journal PLR Bundle, all my future products will be in three sizes: 6x9", 8.5x11", and A4.

Who on earth buys A4 products?

The A4 paper size is nowhere near as uncommon as you might think.

A4 is part of the ISO 126 paper size standard, which includes A and B for paper. These A (A1, A2, A3, A4 etc.) paper sizes were first created in Germany, and other countries started adopting them because of the convenience of the size.

Hopefully, it will not surprise you to know that Americans and Canadians are not the only people who buy printable products. I'm in the UK, and I love printable products.

BUT there is something that probably will surprise you!

The USA and Canada are the only countries in the world that predominantly use US Letter (8.5x11"), Legal (8.5x14") and Tabloid (11x17"). However, some Central and South American countries use these paper sizes - but only in combination with A sizes, never exclusively.

Think about something you have never thought about before. Do paper sizes matter for your printable products? I think it'll shock you! It means that the USA and Canada are the only countries where people will have home printers set up to print 8.5x11" (and related sizes - i.e. 6x9"). More to the point, they are the only countries where your potential buyers will have US Letter paper at home (or even at work).

What does this mean in plain English? 

It means that the USA and Canada are the only countries where people will have home printers set up to print 8.5x11" (and related sizes - i.e. 6x9").

More to the point, they are the only countries where your potential buyers will have US Letter paper at home (or even at work). 

What does this revelation mean For your business?

The beauty of an online business is that you can attract customers from all over the world. You are not tied to one country - or even one region. Personally, in my business, the UK is not my most significant market. However, I do not exclusively sell to people in the USA either. My business is truly global, and yours could be, too.

Think about something you have never thought about before. Do paper sizes matter for your printable products? I think it'll shock you! It means that the USA and Canada are the only countries where people will have home printers set up to print 8.5x11" (and related sizes - i.e. 6x9"). More to the point, they are the only countries where your potential buyers will have US Letter paper at home (or even at work).

But it would be best if you considered what your target market need and want.


As I said earlier, I love buying printable products.


But - and it is a big but - I am 99% more likely to buy from the seller who sells their products in A4 sizes.


If I found two sellers selling the same printable, I would be likely to buy from the one selling it in 8.5x11" and A4, over the one with just 8.5x11" even if I had to pay $2 more.

People outside of the US (and the few countries I mentioned earlier) do not own 8.5x11" paper.

I've just checked Amazon and the best deal I can get on US letter paper is £29.10 (approx $40). But it will take a week to arrive -even with Prime.

If you're selling some printables for $5 - no matter how amazing - and only sell them in US Letter, I'd need to spend an additional $40 and wait a week before being able to use them. As a buyer, this doesn't appeal to me.

As a seller, your job is to solve people's problems in the easiest possible way. If you have to spend 20 minutes resizing your beautiful products to get more sales, so be it.

Even if you only get four more sales because you offer the A4 size, that money pays for the additional time you've spent. So, what if you get 400 extra sales?

To maximise your sales potential and serve your target market - which is global even if you don't think it is - never assume everyone is American or Canadian.

The world is a big place, and the chances of people wanting to buy from you, from outside the US, could be huge. Please make the most of it!

Of course, I should say, if you're only creating products to upload to Amazon's KDP or only sell digital products (not to be printed), you don't need to worry about this too much. However, it is still crucial that you consider your target market in everything you do.

Is A4 the same as 8.5 x11"?

I will finish this post by quickly telling you precisely what A4 size paper is.

A4 is not the same as 8.5x11", but it isn't that far off. A4 paper is slightly shorter and slightly wider.

A4 is:

8.27"

X

11.69"

All the products in The Happy Journals PLR Club Store come in A4. So, you don't even need to resize them.

Did you find this post helpful? How will you use this information? Let me know in the comments below...


The following includes affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


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