Content is king. It's no secret that creating your own original content and posting it online for the world to see can help you stand out from the crowd, build trust with your readers, and even drive traffic back to your site. But what if you don't have a ton of time and energy to create a new blog post, image, or video every day? Do you give up on your content marketing strategy and concede defeat? Not so fast! You can still achieve your content-marketing goals... by mixing and matching pre-written PLR content!
The following may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.
What is PLR Content?
PLR stands for "private label rights." If you're a content creator, you can buy the right to use content already created or written for you. This is a great way to save time and money while creating valuable content for your blog, website, or products. By purchasing PLR content, you can create new blog posts, eBooks, and so much more by editing the content to suit your needs.
All PLR creators and sellers have different PLR licenses. Although most are similar, there's no "one size fits all" license. This means that it is super important that you check your licenses and make sure you are allowed to do the things suggested in this blog post. You should be able to, but it is always worth checking!
Why Should You Mix and Match Different PLR Content?
When marketing your business, you want to create a brand and an image that is unique to you. However, it might be challenging to develop enough content to last you for weeks or months when you're just starting out. Mixing and matching different pieces of content can help keep your content fresh without having to write something completely new all the time.
If you mix and match different PLR content, you are giving yourself almost endless opportunities to create brand new content without having to work for hours.
Think of it like this: if you have 20 different blog posts about various aspects of self-care, there will be countless ways all that content can be put together. All the blog posts might offer something different, but the same topic connects them. So, there's no reason you can't take parts of multiple blog posts and turn them into one unique piece of content - or more.
For example, this might be especially helpful if you create a course or an eBook. If you create a course based on five different blog posts, you can take different parts of the content from each post and use them to create new lessons. You can then make all of these lessons into an entire course.
Although mixing and matching PLR may sometimes mean you're reusing content, the results will be so varied that you'll actually be keeping the content interesting and fresh.
Why You Shouldn't Be Scared of Mixing and Matching PLR Content
It's easy to see one piece of PLR content and think, "No, that won't work for me!" Mixing and matching content might seem like a scary process, but it doesn't have to be.
The biggest issue people have when it comes to repurposing content is an inability to think beyond the content they see in front of them. I don't mean this in a "you're not clever enough" kinda way. We all do it - I think it's a psychological thing. If we're told something is an ebook, that is precisely what it is - it is super challenging to look at an ebook as anything other than an ebook. Therefore, we have to retrain our brains to look beyond what something is called and just see it as content that can be turned into anything we wish.
I promise you that if you do this, the next time you look at any piece of PLR content, you'll see it as a blank canvas rather than a finished product.
There are many ways you can mix and match your PLR content to create something new and unique. A little later, I'm going to give you my list of ways you can mix and match PLR content. But first, let's explore the idea a bit more.
How to Find the Right Pieces of Content for Your Mix and Match Strategy
When you've decided to mix and match your PLR content, you'll want to make sure you choose your content wisely. Here are a few tips for selecting the perfect pieces of content for your mix and match strategy:
Choose content relevant to your niche: When mixing and matching your PLR content, choosing pieces related to the topic you usually talk about is a good idea. I know this might sound obvious, but you'd be surprised how often I see people publish content that is irrelevant to why I follow them.
Don't be afraid to go for different content types: When creating your mix and match strategy, you don't have to stick to only one kind of content. You can mix and match content across the various types of content like printables, video, audio, and written PLR.
Consider your audience: When creating your mix and match strategy, consider who your audience is. Who are they? What type of content do they want? Are there certain types of content that they prefer?
Go for quality, not quantity: You don't have to choose a dozen pieces of content and expect them all to be perfect for your brand and image. Instead, choose the few pieces of content that you really love and feel will work best for you.
Pay attention to detail: When choosing your PLR content to work with, pay attention to things like tone of voice, facts, opinion and the layout. Some pieces of content might need a few tweaks before they're ready to go, but that's okay. You can edit them or repurpose them any way you'd like.
Search for PLR that is related to each other: Purposely choose pieces of content that are related to each other. For example, if you're choosing PLR content for your weight loss blog, you might want to look for PLR articles about dieting and exercise.
7 Simple Ways to Perfectly Mix & Match PLR Content in Your Marketing Strategy
Write an epic blog post using multiple pieces of PLR content
One way to perfectly mix and match PLR content is by writing an epic blog post using various pieces of content. For example, if you have tons of PLR packs on journaling, find a few related and mould them into a blog post. If you add to the PLR with extra facts, opinions, or suggestions, you'll end up with a really meaty blog post.
Write a guide using PLR content
Another way to perfectly mix and match PLR content is by writing a guide. Again, if you have tons of PLR packs on journaling, find some content on one specific topic and turn it into a super helpful guide.
Use written PLR as journal prompts to add to your PLR journals
It is always possible to find snippets of text within written PLR that would make perfect journal prompts. You need to look for things that would make your audience think.
Create infographics from your PLR content
Infographics are one of the most popular types of pieces of content these days, and they're also one of the easiest ways to create something unique out of PLR content. To start creating an infographic from your PLR, find the key points from the content. These will be important facts, things to make people think, or actionable points. Then you need to find an infographic template on something like Canva and add your chosen text.
Create videos from your PLR and combine them with written content
It is always possible to find snippets of text within written PLR that would make perfect journal prompts. You need to look for things that would make your audience think.
Use written PLR as journal prompts to add to your PLR journals
Videos are becoming increasingly popular and are also one of the easiest ways to create something unique out of PLR content. Find the key points from the content. Gather those points into a list of what you want to include in the video. These points should be essential facts to make people think or take action. Your videos can then be published by themselves or to boost other content.
Create social media posts using PLR content
Social media has become a massive part of our day-to-day lives and is also one of the easiest ways to create something unique from PLR content. Again, find the key points from your PLR content, write your posts by combining these points with whatever else you want to add, and hit publish.
Final Words
Content is king, but that doesn't mean you must constantly produce new content. When you're just getting started, it can be challenging to create original content every single day. Mixing and matching different pieces of PLR content can help you achieve your content-marketing goals without coming up with a new blog post, image, or video daily. Using PLR to create your unique content allows you to build trust with your readers and helps you stand out from the crowd.
Have you ever mixed and matched PLR? How did it go? Let me know in the comments below...
The following may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.
