Effortlessly Use PLR To Create The Best Long Form Content (and more!)

In the first post in this series: Repurposing private label rights content, I gave you some ideas for how to turn blog posts into emails for your email marketing efforts. Now I want to turn our attention to creating the best long-form post, bonus products for affiliate marketing, and how to create workbooks. I'll let you in on something: Long-Form Content could well be the key to more traffic and sales.

What is agood length for blog post? best long form articles, create workbooks, bonus products for affiliate marketing


The following includes affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.

Before I go on, I feel I need to point something out. 

The PLR I sell is generally in the form of journal and planner templates. My templates are a very high standard, and lots of my customers come back time and time again. Yeah, this fills me with joy. But I also feel intrigued when people ask me this: 

"Fran, you sell awesome templates, but why do you write so much about written PLR?"

I do it because written content (and other content) is all part of the cycle of online business life. It's part of content marketing, providing value to potential customers, and brand awareness

Sure, many of my customers just use Etsy to sell printables, or Amazon's KDP service to sell paperback journals and planners. There is nothing wrong with this. 

But if you want your very own website with an online store, you need to create content. An online store by itself will not make you money. Unfortunately, if you build it, people may not come unless there is a reason. I learned this the hard way. You need to get people onto your site - you need some kind of content marketing plan.

Here is a simple illustration of what I mean by the cycle of online business life: 

  • Quality content that drives people to your site 
  • A quality freebie that people are dying to sign up for 
  • Once you have a mailing list, you can email people (not spammy or too salesy) 
  • From your emails, you can direct people to your products and content. 
  • And so the content strategy cycle continues.

So, in terms of building an online business, content is vital. It might take slightly more work but if you want the traffic, and the money, it is worth it. You see, it is all about providing valuable content for better user experience. Plus, you want to show up in search results, right? 

Long-form content is the easier way to show up on Google and other search results.

I know what you're thinking: "oh, but I don't want to be a blogger". Perhaps not, but look at it this way:

Long-form content, how to create a workbook with PLR ebooks

[Showcasing Long-Form Content] will position you as an authority on the subject, which will be a topic of interest to your customers and prospects. When people have a question on a subject, they tend to turn to the experts (in this case, you), which is just what you want. Dagmar: Digital Marketing


On that note, let's dive into how you can repurpose your private label rights content into your best long-form content, bonus products for affiliate marketing, and to create workbooks.  

Why Would you want to create long-form Content?

Before we go on, let me clarify a few things. 

Long-form content is content that offers a lot of information and/or great depth of information on a given topic. Minimum length should range anywhere between 700 and 2,000 words. But don't get too obsessed about the perfect word count. No one knows how long a perfect blog post is.

On the other hand, short-form content usually has a word count of 1200 or less. this kind of content includes emails, short blogs posts, and social media posts.

When creating content, you should try and be as helpful as possible. Remember, you're writing for people, not a Google robot. You really want to be providing useful content that is easy to read, with short paragraphs. Your goal is audience engagement first, search rank second. 

Your content success does not need to be totally based on long-form content. Short-form content is okay, too. Not every content piece requires massive detail, and you don't need to create content purely for the sake of creating content. A certain topic might be perfect for shorter content, like a series of short but powerful expert tips. You want to make sure that the topics you write about are things that your target audience wants to read about. 

23% of consumers are likely to cease engagement with a brand after being misled by the headline and the actual content delivered. Core DNA


Finally, although, it may take a significant investment of time to write longer-form content, you'll typically get a far bigger return on investment than you would by posting on social media. Especially, if you make it to the first page of Google. Organic search traffic can last years, whereas:

Long-form content, how to create a workbook with PLR ebooks

The average lifespan of a Tweet, for example, has been estimated at 18 minutes and is obsolete within 24 hours. Market Muse

How to Use PLR eBooks to Create long-form Content

What is agood length for blog post? best long form articles, create workbooks, bonus products for affiliate marketing

Right, let's crack on and see how using PLR can knock a significant amount of time off your content creation commitments. 

If you don't know what PLR is, you may like to read How To Use PLR to Boost Your Business.

Many marketers have dozens of eBooks sitting on their hard drive that they plan to upload and publish "one day". 

Of course, it's fantastic to publish your PLR ebooks as they are. But don't think that just because they're in ebook form, you must leave them in that content format. As long as the license you get allows it, there's no reason why you cannot pull them apart and repurpose them. 

It is sometimes helpful to think of a PLR ebook as a starting point. As soon as you get a new one, check the licence (always) then brainstorm all the different things it could become. Such as long-form content, short-form content, social media posts, workbooks for lead generation, the foundations of video content, and so much more! all of these ideas form the basis of your content marketing strategy.


Long-form content, how to create a workbook with PLR ebooks

You can take chapters from your favourite PLR ebooks and turn them into long-form content. Choose a subject matter you are interested in and your site visitors will love.

Doing this is smart because Google and other search engines love long-form content (think blog posts with a word count of 1,500+). But it can be pretty exhausting trying to write long blog posts. 

According to Smart Insights, it takes 65% more time to write posts than in 2014, with 19% of bloggers spending six hours or more writing. Latana


There have been arguments since the dawn of time about what is a good length for a blog post. But it is well-known that the more time (words) Google has to work out what you're writing about, the more likely you are to rank on search engines. There's more to it than that, but that's for another post. But, it is worth bearing in mind this, from Content Writers:

A 300-word blog post that simply recaps information about a   topic that is widely available likely won't provide as much traffic as a longer and more comprehensive article.

Anyway, back to your PLR ebooks 

Once you have a chapter in mind, scan it over quickly. Change any words that don't sound like you or that might confuse your audience. Once you finish editing, go back to the beginning of the chapter and add a personal introduction.   

Try, if you can, to add a story or two from your own life. 

For example, if your long-form piece is all about the benefits of eating the keto diet, talk about how much more energy you have now that you're eating keto and how you no longer have those annoying sweet tooth cravings. 

Make sure you edit your post so it sounds like you, avoids mistakes (there can be quite a few mistakes in some PLR) and add any relevant facts, like statistics. Doing this means you'll link to other experts. Don't worry about driving traffic away. This is part of link building. Google loves it when you point to other sources of information and so will your target audience. Just make sure your links open in new tabs.

When I'm done, I always put all my written work through Grammarly. There is a free version of Grammarly or a premium version. Personally, I feel the premium version is 100% worth it. It even has a plagiarism checker so you can see if the PLR is in use elsewhere online. If it has, I aim for 40-50% original. I recommend Grammarly, especially if you are planning a lot of longer content. 

Once you're done, you can go and schedule the blog post on your website. 

If there are no images in your ebook, I recommend you try to include a few. No one wants to read a wall of text. It puts people off. Pictures help to break up your posts and makes them easier to read. 

Long-form content, how to create a workbook with PLR ebooks

You can find royalty-free stock photos on sites like DepositPhotos and iStock. If your budget is tight, try going with commercial-use images like those found on Unsplash and Pixabay. 

You can also make your own images - like I have - to brand your blog posts. To do this, I recommend StencilRelayThat or even Powerpoint. 

Ideally, you want to break up the blog post with subheadings (usually one every 200 words) to make it readable. Try to include one photo per subheading, although you can use additional ones if your content is a tutorial or in-depth information that could benefit from more images. 

Take a good look at this blog post to give yourself an idea of how to lay things out to create your best long-form post.

If you have a ton of written PLR content, don't let it just sit there. Use it. Dig it out, and start creating content! Create awesome long-form content to get a higher ranking on Google, gain reader interest and get more organic traffic. Once you've done that, reuse it to create short-form content for social networks. All of this will do wonders for your brand awareness - trust me!

Use PLR to Design bonus products for affiliate marketing

What is agood length for blog post? best long form articles, create workbooks, bonus products for affiliate marketing

Okay, now that we have our long-form content on our blogs (oops, I know, you don't want to be a blogger), what other ways can we use our PLR to maximise our return on investment. Yes, buying PLR is an investment! It is so important for you to think of it in these terms.

I have two more ideas for you. Luckily for you, content length doesn't come into either of these! Phew!

Short reports and ebooks make great bonuses for your products or, even better, products that you're an affiliate of. Did someone say a higher conversion rate?

Many marketers mistakenly believe that bonuses have to be complicated and time-consuming to create. But that's not true at all! 

With some quality PLR, it's easy to whip up a bonus product or two for your promotions. 

Start by looking for a PLR with related topics to the products you're looking to promote. You can edit the content to create a slant if you need to. 

For example, let's say you're promoting an affiliate product on cleaning with green products instead of dangerous chemical-based solutions. 

If you have a PLR report on non-toxic cleaning methods for pregnant women and babies. You could easily edit that and make it a bonus since it will fit in nicely with your original topic. 

Here's another example: if you're promoting some graphic design software, then you could create a short report on 300+ fonts that are free and easy to use. 

A bonus like this would count as comprehensive content that will lead to greater engagement.

When you're creating bonus products for affiliate marketing, always assign a dollar amount to the final creation. This increases the perceived value in the eyes of your followers and potential buyers. How much you decide the bonus is worth will depend on the price of the product you're promoting as well as your target audience's expectations.

Repurposing Long-Form Content to Create Workbooks

What is agood length for blog post? best long form articles, create workbooks, bonus products for affiliate marketing

Workbooks are hugely popular because they allow readers to absorb your content and begin implementing it right away. Which encourages your audience to take action, so they get the results you promised which makes them even more likely to buy your future products. 

Workbooks are also the perfect content upgrade for all those long-form posts we created earlier. Your goal here is to turn readers into subscribers. The higher the conversion rate, the more potential customers you'll have.

But how do you create workbooks without a lot of work on your part?   

You simply start with PLR content, and you build it out from that. You can begin by finding longer content, like a short report or PLR ebook you like. If you don't have any long-form content like this, that's fine. Then you'll want to collect some short-form content to create a short report. 

Once you have your content piece ready, break it down into subheadings. Depending on how long your report or ebook is, you'll want 3-5 subheadings at a minimum. If it's a long piece of content (5,000+ words), you may need 10-15 subheadings. 

Now with subheadings, you've divided your longer content into smaller sections. Go back through and read the first section. Then brainstorm a few questions you could ask readers once they've finished that section. 

Long-form content, how to create a workbook with PLR ebooks

Some marketers use questions that don't invite readers to go deeper. For example, they ask things like:  

  • Would you do ABC? 
  • Have you thought about XYZ? 
  • Is RST something that interests you? 

While these questions aren't terrible, they don't inspire insights. The questions all focus on "yes" or "no" answers and that stalls things pretty fast.

 

Instead, when you create workbooks, focus on asking open-ended questions that encourage readers to explore what they think about a topic. For example, you might ask things like… 

  • What's holding you back from doing ABC? 
  • How would RST inspire you to try ____?   
  • What happened when you tried XYZ? 

Keep in mind that you don't need dozens of questions after every section. A short Q & A section (think 3-6 questions) is ideal for keeping your readers engaged but not overwhelming them with homework. 

When you ask a question, try to include space for your readers to answer. Doing this doesn't have to be hard. You can create an empty textbox or make lined areas using the underline tool and the tab button. To ensure there's enough journaling space, focus on asking just two or three questions per page.   

After adding your questions throughout the document, save it as a PDF in your favourite word processing software. Now you have created a workbook that you can giveaway for lead generation, to your mailing list to build brand loyalty, sell as a mini product, or offer as a bonus. There is so much you can do with this content format.

Wow! What a post. We sure have covered a lot. We've looked at the difference between long-form content and short-form content, and know that both are valuable. We know that content creation is a significant investment but that if you use PLR it doesn't have to be ridiculously hard.

We know that, whilst you may not want to be a blogger, having a content strategy can increase traffic, sales, and leads to greater engagement and brand awareness.

In the next post in this series, we are going to look at how you can repurpose private label rights content to create a FAQ section or affiliate resources. 

Top Content Books


The following includes affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.

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What is agood length for blog post? best long form articles, create workbooks, bonus products for affiliate marketing
What is agood length for blog post? best long form articles, create workbooks, bonus products for affiliate marketing
What is agood length for blog post? best long form articles, create workbooks, bonus products for affiliate marketing
What is agood length for blog post? best long form articles, create workbooks, bonus products for affiliate marketing
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About the author

Fran Whitaker

I’m Fran Whitaker. I’m the owner, creator, chief everything of the The Happy Journals PLR Club. In other words, I’m a one woman band. My ultimate goal in life is to help people be successful and achieve their goals. In a past life I was a Paralympic swimmer, living the dream and winning gold medals for Great Britain. I am also a motivational speaker and life coach, with more than 15 years experience in the Personal Development world. I live and breathe personal development and self help in a big way.

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