How To Use PLR To Create Long Form Content

Written by Fran Whitaker

Creating high-quality long form content for your blog or website can be a challenge. Keeping up with the latest trends and constantly coming up with fresh ideas is an even bigger challenge. Fortunately, there's a solution to that!

You see, PLR (Private Label Rights) allows you to create long form content that is well-written and adds value to your readers. In this blog post, we'll cover everything you need to know about using PLR to create long form content.

How To Use PLR To Create Long Form Content 1

My posts may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.

If you're wondering if you can use PLR to create long-form content, there are several reasons you should go for it. After all, many PLR articles and ebooks are super flexible and easy to edit.

If you find great PLR content that you can take and repurpose for your blog, you'll be able to save a lot of time and content. Well-edited PLR can be great for SEO and could help your website or blog get ahead in search engine results. If you create awesome long form content that gains a high number of page views, you'll have opportunities to earn money from it.

But, what is Long-Form Content?

Long-form content refers to pieces of writing that delve deeply into a topic, providing comprehensive information and insights. Unlike shorter formats, long-form content allows for an in-depth exploration of subjects, making it ideal for conveying complex ideas or presenting extensive research.

The term "long-form" is often associated with a commitment to thoroughness and a dedication to delivering value to the audience. Writing long form content involves careful consideration of content length, where the emphasis is placed on quality over brevity. While there is no strict rule for the word count that defines long-form content, it generally exceeds traditional article lengths, often reaching several thousand words.

This extended format provides the opportunity to explore nuances, offer detailed explanations, and engage readers over the long term, fostering a deeper understanding of the subject matter.

In essence, the power of long-form content lies in its ability to captivate and educate, transcending the constraints of shorter pieces by offering a more comprehensive and nuanced perspective.

Why Use PLR to Create Long Form Content?

The PLR I sell is generally in the form of journal and planner templates. My templates are of a very high standard, and lots of my customers come back time and time again. Yeah, this fills me with joy. But I also feel intrigued when people ask me this: "Fran, you sell PowerPoint templates, why do you talk about written PLR so much?"

I do it because written content (and other content) is all part of the cycle of online business life. It's part of content marketing, providing value to potential customers, and brand awareness.

How To Use PLR To Create Long Form Content 3

Sure, many of my customers use Etsy to sell printables or Amazon's KDP service to sell paperback journals and planners. There is nothing wrong with this. 

But an online store by itself will very rarely make you money. I mean, it might do but it will probably be much harder to get people on to your site. Unfortunately, if you build it, people may not come. I learned this the hard way.

You need to get people onto your site to learn more about you, what you offer, and what you stand for. To do this, you'll need a content marketing plan.

The Online Business Cycle

Here is a simple illustration of what I mean by the cycle of online business life: 

  • Quality content that drives people to your site 
  • A quality freebie that people are dying to sign up for 
  • Once you have a mailing list, you can email people (not spammy or too salesy) 
  • You can direct people to your products and other content from your emails. 
  • And so the content cycle continues.
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So, in terms of building an online business, content is vital. It might take slightly more work, but it is worth it if you want the traffic and the money. It is all about providing valuable content marketing for a better user experience.

Plus, you want to show up in search results, right? 

Long-form content is the easier way to show up on Google and other search results.

I know what you're thinking: "oh, but I don't want to be a blogger". Perhaps not, and I get that, but look at it this way:

"[Showcasing Long-Form Content] will position you as an authority on the subject, which will be a topic of interest to your customers and prospects. When people have a question on a subject, they tend to turn to the experts (in this case, you), which is just what you want." Dagmar: Digital Marketing

Let's dive into how you can repurpose your private label rights content into long-form content and create workbooks to compliment your new content.  

Why create long-form Content?

Long-form content works best when it offers a lot of information and/or a great depth of helpful information on a given topic. The minimum length should range anywhere between 1500 and 3,000 words. But don't get too obsessed about the perfect post length.

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No one knows how long a perfect blog post is. Not even people that work at Google!

On the other hand, short-form content usually has a word count of 1200 or less. This kind of content includes emails, short blog posts, and social media posts.

When creating content, you should try and be as helpful as possible. Remember, you're writing for people, not a Google robot. You want to be providing useful content that is easy to read, with short paragraphs. Your goal is to provide value to your audience first and search rank second. 

Your content success does not need to be based on long-form content. Short-form content is okay, too. Not every content piece requires massive detail, and you don't need to create content purely for the sake of it. A certain topic might be perfect for shorter content, like a series of short but powerful expert tips. 

Your priority is to write about topics your target audience wants to read about. 

Finally, although it may take a significant investment of time to write longer-form content, you'll typically get a far bigger return than you would by posting on social media. Especially if you make it to the first page of Google. Organic search traffic, can last for years, whereas:

"The average lifespan of a Tweet, for example, has been estimated at 18 minutes and is obsolete within 24 hours." Market Muse

How to Use PLR eBooks to Create long-form Content

Let's crack on and see how using PLR can knock a significant amount of time off your content creation commitments. 

If you don't know exactly what PLR is, you may like to read How To Use PLR to Boost Your Business.

Many marketers have dozens of eBooks (PLR or otherwise) sitting on their hard drives that they plan to upload and publish "one day". 

It's fine to publish your PLR ebooks as they are. But don't think that just because they're in ebook form, you must leave them in that content format. As long as the license you get allows it, there's no reason why you cannot pull them apart and repurpose them as another type of content.

It is sometimes helpful to think of a PLR ebook as a starting point. As soon as you get a new one, check the licence (always), then brainstorm all the different things it could become. Such as long-form content, short form content, social media posts, workbooks for lead generation, the foundations of video content, and so much more.

Turn Ebook Chapters into Blog posts

You can take chapters from your favourite PLR ebooks and turn them into long-form content. Choose a subject you are interested in that your site visitors will love.

Doing this is smart because Google and other search engines love long-form content. But it can be pretty exhausting trying to write long blog posts. According to Latana, 19% of bloggers write a single blog post for six hours. I definitely can relate to this. 

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There have been arguments since the dawn of time about what is a good length for a blog post. But it is well-known that the more time (words) Google has to work out what you're writing about, the more likely you are to rank on search engines. There's more to it than that, but that's for another post. But, it is worth bearing in mind this from Content Writers:

"A 300-word blog post that simply recaps information about a widely available topic likely won't provide as much traffic as a longer and more comprehensive article."

Once you have a chapter in mind, scan it over quickly. Change any words that don't sound like you or that might confuse your audience.

Once you finish editing, go back to the beginning of the chapter and add a personal introduction.  

Making The Content Yours

Try to add a story or two from your own life if you can. For example, if your long-form piece is all about the benefits of eating the keto diet, talk about how much more energy you have now that you're eating keto and how you no longer have those annoying sweet tooth cravings. 

Make sure you edit your post so it sounds like you, avoids obvious mistakes (there can be quite a few mistakes in some PLR), and includes relevant facts, like statistics. Doing this probably means you'll end up linking to other experts.

Don't worry about driving traffic away; this is part of link building. Google loves it when you point to other sources of information, and so will your target audience. Just make sure your links open in new tabs.

I always put all my written work through Grammarly when I'm done. There is a free version of Grammarly or a premium version. Personally, I feel the premium version is 100% worth it.

It even has a plagiarism checker to see if the PLR is in use elsewhere online. If it has, I aim for 40-50% original (higher if possible of course). I recommend Grammarly, especially if you are planning a lot of longer content. 

Add Quality Images

I also highly recommend you try to include a few good-quality images. No one wants to read a wall of text. It puts people off. Pictures help to break up your posts and make them easier to read. 

You can find royalty-free stock photos on sites like DepositPhotos and Styled Stock Society. If your budget is tight, try going with commercial-use images like those found on Unsplash and Pixabay.

You can also make your own images - like I have - to brand your blog posts. To do this, I recommend Stencil, Canva, or even Powerpoint. 

Further Reading: Styled Stock Society: The Importance of Using Eye-Catching Images in Your Content

Styled Stock Society The Importance of Using Eye Catching Images in Your Content 4

try it out today

Styled Stock Society

⭐️ 6,000+ stylish stock photos (plus new photos added every week)

⭐️ 1,000+ exclusive customizable Canva templates 

⭐️ Monthly caption guides with caption prompts, & templates.

⭐️ Bonus resources like stock video clips, done-for-you social media graphics, & content planning worksheets.

Ideally, you want to break up the blog post with subheadings (usually one every 200 words) to make it readable. Try to include one photo for ever two subheadings. Although you can use more if your content is a tutorial or in-depth information that could benefit from more images or, perhaps, infographics.

Maybe, take a good look at this blog post to give yourself an idea of how to lay things out to create your best long-form post.

5 Quick Things to Consider While Getting Ready to Use PLR Content

Keep Your Niche in Mind

When you are buying PLR content, make sure only to get content that fits your niche. 

Reformat the Content in Ways that Suit Your Business

Use the PLR to create something that will be beneficial and useful for your readers. 

Create Things That Stand Out and are Super Useful

For example, workbooks are amazing because they help people put together ideas and information so that they can understand more clearly and apply what they learn immediately.

Don't Be Afraid to Expand The PLR

If there's room for more content or if you think more information could be added, then do it! 

Edit it so it is Easy To Understand 

Make sure that the content is easy to use and understand so people can benefit from it as much as possible.

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Repurposing Long-Form Content to Create Workbooks

This is a bit of a bonus section. But, as I said earlier, workbooks are hugely popular because they allow readers to absorb your content and begin implementing it right away, which encourages your audience to take action. This will mean they are more likely to get results, which makes them even more likely to buy your future products. 

Workbooks are also the perfect content upgrade for all those long-form posts we created earlier. Your goal here is to turn readers into subscribers. The higher the conversion rate, the more potential customers you'll have.

Once you have your content piece ready, break it down into subheadings. Depending on your report or ebook length, you'll want 3-5 subheadings at a minimum. If it's a long piece of content (5,000+ words), you may need 10-15 subheadings. 

Now with subheadings, you've divided your longer content into smaller sections. Go back through and read the first section. Then brainstorm a few questions you could ask readers once they've finished that section. 

Ask Questions to Prompt Exploration

Some content marketers use questions that don't invite readers to go deeper. For example, they ask things like:  

  • Would you do ABC? 
  • Have you thought about XYZ? 
  • Is RST something that interests you? 

While these questions aren't terrible, they don't inspire insights. The questions all focus on "yes" or "no" answers, and that stalls things pretty fast.

Instead, when you create workbooks, focus on asking open-ended questions that encourage readers to explore what they think about a topic. For example, you might ask things like:

  • What's holding you back from doing ABC? 
  • How would RST inspire you to try DEF?  
  • What happened when you tried XYZ? 
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A short Q & A section (think 3-6 questions) is ideal for keeping your readers engaged but not overwhelming them with homework. 

When you ask a question, include space for your readers to answer. Doing this doesn't have to be hard. To ensure enough journaling space, focus on asking just one or two questions per page. You could even repurpose some of the templates in my PLR store.

After adding your questions throughout the document, save it as a PDF using your favourite software. Now you have created a workbook that you can giveaway for lead generation, send to your mailing list to build brand loyalty, sell as a mini product, or offer as a bonus.

The Bottom Line

Wow! What a post. We sure have covered a lot. We've looked at the difference between long-form and short-form content, and know that both are valuable. We know that content creation is a significant time investment but that if you use PLR, it doesn't have to be ridiculously hard.

We know that, whilst you may not want to be a blogger, having a content creation strategy can increase traffic, make more sales, and leads to greater engagement and brand awareness.

We also explored why PLR content is great for creating long form content. With PLR, you don't have to worry about coming up with original content; you just have to ensure your content is well-written and adds value to your readers. You're also more likely to be seen as an expert in your field.

My posts may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.

About the Author

Fran Whitaker, a retired Paralympic swimmer, coach, and online entrepreneur, aims to provide valuable resources, inspiration, and guidance for individuals looking build their business, achieve their goals and create great content.

You might also like Fran's other websites: The Happy Journals and Everyday Journals

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