PLR, Private Label Rights, White Label, or Done-For-You, are different names for the same thing: content created by providers that is sold to many people and can be edited and reused for commercial purposes.
This means that you buy a pre-made product that a lot of other people can also buy. But the good thing is that you can do with it as you wish! You can edit it or mix it with other content (yours or different PLR) and you can sell it.
For business owners PLR can mean a lot of saved time and money. You don't need to spend hours and hours creating content, only a short time editing to suit your needs. And you don't need to spend big bucks on ghostwriters to have professionally-written content, as PLR is really affordable.
When you buy PLR Products, it's important to always read the use rights or terms and conditions, to make sure you don't break any rules and can make the most of the product you just purchased.
Rule #1: Don't use PLR Products out of the box
It might be tempting to grab done-for-you products that are high quality and simply put them up for sale online, especially low-content products, like my planners.
A good PLR provider will create content that is easy to edit. In my case, I always give my buyers fully-editable PowerPoint files.
You could sell PLR as-if, but you run the risk of selling the exact same product some else is also selling. Best case scenario, buyers will buy from the cheapest seller. Worst case scenario, you could be facing plagiarism accusations!
Even if you're not planning on selling the PLR you purchased and will be offering it for free as blog posts, using it for email marketing, or as social media updates; it's always important to personalise the content.
So, what can I do with my purchased PLR content?
What can't you do with PLR? Once you get used to seeing the possibilities, you will be able to use and reuse content to make the most out of it.
Create big products
One of the greatest benefits of PLR is that it can be combined, re-arranged, and expanded. This means that you can create large products in a very short time and with minimal effort.
Courses, training guides, e-books, presentations, webinars, and workbooks can all be created with purchased done-for-you content.
You could offer these products as freebies to grow your mailing list or sell them as paid products. You could even use them as upgrades of existing products.
Build an email list
Building a strong email list should be the ultimate goal of anyone running an online business. A list gives you a change to be more personal with those who chose to invite you to their inbox and cultivate relationships.
But in order to build that list you need to offer your website visitors something that will make them want to sign up for it. This is where PLR products come in.
PLR makes for great content upgrades and freebies. And the best part is that because these won't be on your website, you won't run into any issues with Google rankings for having content similar to other websites.
Nurture your email list
Once you manage to get people signing up for your list, you need to develop your relationship with them. There is no point in having a thousand-strong list if you don't communicate with your followers regularly.
PLR can also help you with this. You can use purchased PLR content to develop autoresponder series that will keep your readers interested in your content. The more your subscribers get from your emails, the more willing they will be to support you when you release a paying product.
Build content for your social networks posts
Building a social presence is not always easy.
Just like in the case of creating an email series with PLR, go through several PLR products and make a list of short tips that you can post to your Facebook fan page or group, Twitter account, LinkedIn, etc.
You can even automate the whole posting process with a service that enables you to update your social profiles automatically.
Inspiration for blog posts
You don't really want to copy and post blog posts. Even if you don't think of yourself as a great writer, having a jumping-off point will help you tremendously.
You can use the structure of the PLR and rewrite it in your own words, you could combine PLR from different sources, you could expand the content with examples and further information, or if you're short on time you could even change little words here and there to make the content sound 'yours'.
Another option is to use generic PLR or PLR from another niche and adapt it to yours by changing keywords and adapting examples.
Create audio-visual media
Online content is moving faster and faster towards audio-visual: videos, podcasts, visual presentations, music...
The good thing is that you don't need to be an expert in audio or video editing to take advantage of this trend. PLR can give you a headstart when it comes to content (many already come with audio and video files!), and one of the many easy and affordable software options can make the process painless.
Use it in person!
As much time as we spend online, we still socialise a lot more in person. And PLR can help you here too!
You can use PLR content to create all sorts of printed and in-person products and services. Instead of a blog post, you could print a brochure. Instead of an email newsletter, you could post one. Instead of a sales page, you could draft a sales pitch. Instead of a webinar, you could offer a seminar or workshop.
Get creative with PLR Products and Have fun
When it comes to using PLR Products, there are no real limits. Well, other than your creativity (and perhaps the licence).
Many people get caught up with the format their PLR comes in. They see an ebook as an ebook, and a blog post as a blog post. But an ebook could become a course, and a blog post could be a video or podcast episode.
Explore the market - there are tons of PLR products out there! And if you need an extra hand, I recommend Content Rules by Ann Handley & C.C Chapman.
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