How To Use Social Media As A Remarkable Marketing Tool

Even though social networking has been around since 1997, many marketers are only now discovering the power this marketing and promotion tool has. Now that we have giants like Facebook and Twitter that attract users of all backgrounds, marketing professionals are finally starting to pay attention. People want to know how to use social media to boost their businesses.

How To Use Social Media As A Remarkable Marketing Tool


The following includes affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


What does this all mean for your business? It means that participating in social networks could be a tremendous opportunity to promote your business, which should not be neglected. 

The benefits of using social networking as a way to promote your business are substantial - but only when done the right way!

You'll not only connect with your audience on a new and more personal level, which is required in today's competitive market, but you'll also reach a whole new group of people.

Couple that with the fact that social media is exceptionally cost-effective, and your return on investment could very easily be like nothing else in your marketing toolbox. 

What Is Social Media? 

A 'Social Networking Site' as TechWeb defines it is, "A Web site that provides a virtual community for people interested in a particular subject or just to "hang out" together." 

Whatis.com defines social networking as "the practice of expanding the number of one's business and social contacts by making connections through individuals." 

How To Use Social Media to Promote Your Business

When considering social media platforms, most of us immediately think of Facebook, Twitter, Instagram, and maybe Pinterest or LinkedIn. However, many niche platforms could be relevant to your own business and are worth spending time on. 

Benefits of social media marketing 

Social networking is being used by companies of all sizes, in every industry imaginable and all around the globe.

It's being embraced as a tool that connects you directly to your customers, where they hang out, and it gives you as a business owner a unique opportunity to provide value, brand your company and, well, sell your product or service. 

There's no doubt, social networking gives you access to your audience, but what else can you accomplish with this tool? 

Social media marketing gives business owners the ability to: 

  • Build an online presence 
  • Increase website traffic
  • Boost SEO 
  • Establish credibility
  • Connect with your audience 
  • Glean valuable information to grow your business 

Whether your online business is just starting, or you're a large corporation, adding social networking to your marketing strategy will help you promote and grow your business. 

How To Use Social Media to Promote Your Business 

There are several ways you can use social media to promote your business. Let's take a look at the most popular and influential. 

How To Use Social Media to Promote Your Business
  • Share Lessons and Experiences
    Social media is about connecting. If you have something relevant to your industry to share, share it. Start conversations and take part in them. 
  • Share Pictures, Audio and Video
    Many social media sites embrace visual forms of posting as well. YouTube, of course, is a video social networking site, but even Facebook lets you link to and publish audio and video messages. And Twitter developers have created picture and video sharing applications. 
  • Share Information
    Post interesting and relevant statistics, quotes, or headlines and start a conversation. When appropriate, link to your company website. 
  • Drive Traffic to Your Blog or Website
    Post a curiosity generating or attention-grabbing headline and include a link to your website. 
  • Promote
    Launching a new product? Announce it via social media sites. Offering a considerable holiday discount? Let people know, but use this approach with the other more relationship-building aspects of social networking. Nobody wants to follow a company that pushes their products ALL the time. 
  • Advertise
    Many social media sites also sell advertising space. Facebook has run a successful advertising program for quite some time, and Twitter, Instagram, Pinterest and Linkedin are in the game as well. They all offer very highly targeted opportunities to advertise your business, even if you're on a strict budget. 

How to Get started on social media marketing 

Before you begin even to consider social networking as a tool to promote your business, you probably want to make sure your particular audience actively participates in social networking.

How To Use Social Media to Promote Your Business

A bit of research and some time on various social networking sites will tell you what you need to know. 

Chances are, your audience is actively engaging on at least one of the many platforms available. 

There are very few people who are not a member of one or several social media sites.

But you do not need to be everywhere!

Save your time, energy & sanity by choosing just one platform to start with! 

Go and find your people and start growing your business today! 

Top Social Media Books

Which social media platforms do you already use? Let me know in the comments below...


The following includes affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


Spread the love
About the author

Fran Whitaker

I’m Fran Whitaker. I’m the owner, creator, chief everything of the The Happy Journals PLR Club. In other words, I’m a one woman band. My ultimate goal in life is to help people be successful and achieve their goals. In a past life I was a Paralympic swimmer, living the dream and winning gold medals for Great Britain. I am also a motivational speaker and life coach, with more than 15 years experience in the Personal Development world. I live and breathe personal development and self help in a big way.

Leave a comment: