I'm not going to lie, private label rights content has had some bad press. I'm pretty sure I have given it some bad press over the years. That's because there is some seriously bad PLR content out there! But if you learn how to use PLR content well, it will do wonders for your productivity.
However, find high quality PLR products and use your creativity to make them even better, and you can say goodbye to your content creation struggles. Well, 90% of them at least. If you want to stand out, you'll still need some effort. But with PLR you can dramatically boost your productivity and, therefore, your business.
Going back to bad PLR content for a second: There will be content out there that you simply cannot use because it's outside your niche, you have no interest, or it's rrrrubbish. However, the beauty of private label rights products is that you can make them into whatever you want. I expand on this in a minute, but let me just introduce you to this idea:
Years ago, I bought a massive pack of PLR content - tons of private label articles and ebooks. It was cheap but I was still disappointed to find that 80% of it had nothing to do with my niche and the 20% that did was awful. I wasn't willing to put my name to that drivel. So, I packed it away on my Google Drive.
The other day, I wanted to create something - a checklist I think. I now have so much content that I don't have time to scroll through everything looking for what I need.
So, I search my Google Drive with my topic and it gives me everything related to that. Low and behold, 10 articles from that pack I bought years ago. Each one had a few lines I could reword and use. Hey presto, checklist done and the bad PLR content had finally been used.
Let's. dig a little deeper into how you can make the most of private label rights content
This contains affiliate links. I may earn commission if you purchase via my links. However, I only ever recommend sellers & products I know and trust
3 Surprising Facts about Private Label Rights Content
Fact #1: Using PLR content is not stealing
Stealing content is when you find an article online and copy the whole thing to your own website. It honestly does not matter if you credit the author or not. If you take more than a paragraph or two, you’re violating copyright law because you don’t have the right to copy that material.
With PLR content, the seller is giving you the right to use the material they have created. The majority of PLR providers allow you to change the content if there’s a point you disagree with or if you want to add your own opinion to the content. In fact, I personally highly recommend you do.
Fact #2: Using PLR content is not unethical
Think about this for a second: if your business took off and you were super busy, would you hire a content writer? I'm guessing 90% of you would say yes.
PLR content is usually created by ghostwriters. Ghostwriters, by trade, generate content with the full knowledge that their name will not go on the material. They know this, and they genuinely don’t mind. In fact, many ghostwriters enjoy what they do because they get the chance to educate and inform readers while writing on a variety of topics.
Think about it this way: PLR content is also used by many different types of businesses. For example, politicians very rarely write their own speeches. Most athletes don’t write their own autobiographies, choosing instead to work with ghostwriters.
It’s perfectly ethical to use PLR content to serve your community, and it’s one of the fastest ways to grow your business. It is no different from hiring a content writer. Well, it is, it's cheaper!
Fact #3: Many people you respect are using PLR, you just don't know it.
Thousands of online business owners use PLR to power their businesses. This is how they’re able to produce so many blog posts, podcast episodes, Facebook Live videos, and more.
The simple truth is trying to create all of your content on your own can be exhausting. But PLR is an affordable solution that’s easy to customise for your community, with just a few subtle tweaks.
How to Use PLR Content & Still Be Unique
PLR content is material you purchase to use for your business. As I have said, it’s often much cheaper than hiring a ghostwriter, and it’s faster than creating the content yourself.
I'll be honest, one of the drawbacks of private label rights content is that anybody can purchase it. I used to think this was a big deal. But this doesn’t have to be a big deal. Instead, just take the PLR you’ve bought and customise it for your business and target audience by following these simple tips:
Change the Titles
The first thing you want to do when using PLR is to change the title. When you search on Google, you can find millions of articles titled How to Choose the Right Lipstick Colour or a subtle variation like Choosing the Right Lipstick for Your Skin Tone. That's great, but it's dull and doesn't necessarily make you want to click.
Now Allure magazine could have used that exact same boring title. But instead, they opted to use the headline: 'The 10 Commandments of Lipstick'. This title leaves readers intrigued. It makes them wonder if they know all ten of these lipstick rules, which causes them to click through to the website.
Rewrite When Necessary
If you're publishing the private label articles to your blog and you want to get organic search traffic, rewriting is a must. That’s because search engines love original content that’s entertaining and informative. In this case, think of the PLR you buy as a starting off point and make it your own.
I'm lucky enough to have collected quite a bit of PLR content, which I now think of as my idea library. To make the most of my SEO keywords, it is not unusual for me to pick out 2-3 PLR blog posts and merge them into one long-form article. This might require more rewriting, but it is still much faster than writing the content from scratch.
On average, I try and make sure my content is at least 40% original compared other freely available. By this I mean, content that is on other websites - this does not include downloadable content. I do this by using the premium version of Grammarly, which has a plagiarism checker.
I'm also a sucker for grammar and spelling. So, I highly recommend you quality check your PLR content. Again, I use Grammarly for this, and the Hemingway Editor.
When you are using private label articles in other cases, you don’t necessarily have to rewrite every word of the content you purchased. If you’re using PLR content in your email autoresponders or as an opt-in report, you can just lightly edit it with references to your target market.
You’ll probably also want to add in your own opinions and stories to make the content unique to you and your community. Doing this can establish you as a thought leader in your niche.
Add a Call to Action
More often than not, PLR content will lack a call to action at the end. That’s because the PLR seller obviously doesn’t know exactly what you’re focused on in your business right now. So it’s your job to add CTAs to the content you’ve purchased.
Do this by thinking about where your readers are in terms of your funnel. If this is content on your blog, then you want to include a call to action that invites visitors to become subscribers.
If it’s a free report that you’re giving to subscribers, your call to action may well be recommending that they buy a product or service from you. Regardless of what PLR content you use, always add a CTA to encourage your community to go deeper into your sales funnel.
The bottom line is that making your PLR content unique is important, but it doesn’t have to be time-consuming. You only need to spend 15-20 minutes editing the content before you share it with your community.
How to Use PLR Content To Build Your Mailing List
You're probably sick of hearing "the money is in the list". Yup, me too! But it kinda is.
When it comes to building your mailing list, there’s one secret weapon you should definitely be using: PLR content. As we have established, Private Label Rights content is an ethical tool that’s easy to implement.
Try using PLR content in one of these 3 ways and watch what happens to your mailing list.
Launch Multiple Opt-Ins
Opt-in gifts are like dangling carrots. They offer something the reader wants and motivates them to go deeper into your sales funnel. But having just one isn’t usually enough. If you really want to grow your mailing list, you need multiple gifts sprinkled throughout your website. People adore free gifts.
Having multiple opt-ins is especially important if you have several types of customers. For example, if you’re a business coach that helps women create recurring income.
Customer #1 is a service provider who is looking for more passive income opportunities. She might like a report about how she can add more affiliate marketing to her business.
Customer #2 is a stay at home mum who wants to make recurring income by writing books. Your opt-in gift might be a workbook about self-publishing for writers.
You would be helping both these women discover recurring income, but you’re tailoring your opt-in gifts to meet their unique needs.
Come Up with Blog Content + Upgrades
If you already have a few pieces of content that you want to use as opt-in gifts, then you can find PLR content on these topics to publish on your blog.
For example, maybe you wrote a short report on how to get started with journal creation. Then you’d want to find some PLR content on the topic of the popularity of journal writing.
Rewrite this PLR content and post it to your blog and then add a compelling call to action inviting visitors to sign up for access to your short report.
Funnel Traffic to Your Opt-In Page
Another way to use private label rights content to grow your mailing list is to break it down into awesome social media posts. Look over a private label article or blog post and take 5 sentences from it. Use those sentences as text updates on social media, like Twitter or Facebook, and link them to your opt-in pages.
If the PLR seller has included images in the pack or bundle, you could use those too. First, brand them by adding your logo or website name to them. Then upload them to social media sites like Pinterest. Link your followers to your blog posts to encourage sign-ups.
Private label rights content can help you grow your list quickly and easily. This gives you more time to spend building relationships with your community.
How To Use PLR Content to Create Amazing Opt-Ins
Many online business owners that use PLR content edit it and publish it on their blogs. They spend a few days promoting it then they let that post die a quiet death, and they move on. The problem is that while the post may be informative for the reader, it doesn’t invite them to go deeper.
That’s what a content upgrade (or opt-in) is all about. It’s a way of building on the blog content so that visitors are invited to become subscribers who will (hopefully) go on to buy your product or services.
But don’t freak out thinking that content upgrades have to be difficult. They’re super easy to make. All you have to do is take the PLR content you posted to your blog and turn it into an upgrade. Here’s how to do precisely that.
Create a Checklist
You know that tutorial you posted to your blog? Summarize each step in just one sentence. Then paste these steps into your favourite word processing software.
You can use the bullet point feature and select squares for an instant checklist. Now just save it as a PDF, and you have a downloadable checklist to include with your excellent tutorial.
Make a Worksheet
Take a PLR article and turn it into a worksheet. All you have to do is come up with 3-7 questions. For example, if your article is about overcoming fear, you may want the first question to be something like: “What were you afraid of as a child?”
Keep asking questions until you help your readers work through their fears. When you’ve finished, save your questions as a PDF, and you have a worksheet you can use as a free content upgrade.
Design a Resource List
When it comes to creating a resource list, look at the tools or software mentioned in your PLR content. For example, if your PLR content is all about how to make beautiful graphics, it most probably mentions websites like Stencil (I love love love Stencil).
All you need to do is open a document and copy every tool listed in your PLR. Be sure to add links where necessary so subscribers can find what they need quickly. Save your list and upload it to your website as a simple content upgrade.
Turn Your Post into a PDF
Sometimes, visitors want to keep your post for future reference. This is especially common for tutorials, recipes, and lists. So, make it easy for visitors to reread your content by providing a PDF of your post.
This is a content upgrade that’s deliciously simple. As soon as your newest post goes live, visit a website like Printer Friendly. Once your conversion is finished, upload your PDF to your website, and you have another content upgrade ready to go!
Content upgrades can be simple and easy to make. It just takes a few minutes, and you can turn any post into a conversion machine.
I personally use Designrr for my content upgrades. This allows me to put in in my post URL and Designrr will turn it into a beautiful PDF content upgrade.
Taking It A Step Further: How to Reuse Your Private Label Rights Products To Maximise ROI
Most online business owners make a crucial mistake with their PLR content that limits their growth. They use it in only the format it came in.
For example, you bought a PLR ebook on how to stop procrastinating. You broke it up into blog posts, created content upgrades, and called it done.
But the truth is you can switch up your PLR content by using different formats like changing the text to audio. This can make your content stretch even further.
Here’s how to use different formats to maximise your ROI (return on investment).
Turn a Report into Podcast Episodes
You’re probably using at least one PLR report or workbook as an opt-in gift. That’s great for a downloadable gift. But take your text and transform it into audio by creating podcast episodes.
This doesn’t mean you should have long podcast episodes where you read out the entire report. Instead, why not grab the main ideas from your PLR content and expand on them in audio. Add new insights and opinions.
Brainstorm ideas and recommendations you forgot to include the first time around.
At the end of your podcast episode, you can always let listeners know they can download the full report or workbook from your website. Then direct them to your opt-in page so they can sign up for your mailing list.
Live Stream an eBook Chapter
If you have an eBook as an opt-in gift, break it down chapter by chapter. Turn each chapter into a live video using a social media platform like Facebook Live or YouTube streaming.
Again, your goal is not to read the entire chapter to your viewers. You want to expand on the chapter by going deeper into it.
If some of the content has changed since you first uploaded it, then talk about that. For example, you might say, “In the eBook, I mentioned a graphics website that’s no longer online, but now I recommend ABC tool. It has a similar layout, and I like that it’s simple to...”
When you’re winding down, make sure to mention that visitors can download your eBook in its entirety on your website. Again, provide a link to your opt-in page in the comments section so viewers can quickly sign up for your excellent gift.
Create a Challenge from Your Course
If your opt-in gift is a course, consider turning it into a challenge. This works exceptionally well if your challenge is short (think 7-10 days) and has plenty of action steps that your followers can get involved in.
You could create a Facebook group and invite people to join. Let them know that they have to sign up for your mailing list and download the course to follow along.
Then show up in the group each day of the challenge. You can do this by starting discussions, creating homework assignments, or even using Facebook Live to motivate your challengers.
At the end of each day’s assignment, remind your attendees to sign up for your mailing list, so they don’t miss new challenges. Have a particular opt-in page for these participants since your challenge can lead to a lot of new traffic and new subscribers.
Don’t fall into the trap of only using your PLR content in only one format. You can recycle your favourite private label rights products again and again.
This contains affiliate links. I may earn commission if you purchase via my links. However, I only ever recommend sellers & products I know and trust
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