8 Tips To Help You Rewrite PLR Content and Make it Unique

PLR articles are helpful, time-saving shortcuts to generating content and traction online. However, PLR content can be tricky to work with when you want to make them more unique and authentic. The best way to do this is by rewriting the content so that it feels more like it was written by you and fits with the tone of your site and business. Keep reading for my tips to help you rewrite PLR content and make it amazing.

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The following may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


In a perfect world, you would create all your content. It would always be fantastic writing and attract millions of visitors, and it would take you only a few minutes to research, write, and edit. But, I live in the real world. And so do you!

Sometimes the words simply don't come. Sometimes writing takes too long. And sometimes, you just need to focus on other things.

I rely on PLR (private label rights) content in those cases. I could hire someone to write it, but they charge for their time, and I run a small business - I like to save money. White-label content saves me time and money. However, it does need to be personalised. Luckily, this is easy to do and doesn't take too much time.

Sure, you could use PLR content exactly as it is out of the box. But I really don’t recommend this. Instead, I take the time to edit and format the content, so it suits you. Doing this will make your blog posts much more engaging and memorable for your readers. It will also increase the value if you can include photos, screenshots, links, and other elements.

Further Reading: If you’re worried about the PLR vs duplicate content vs Google argument, I highly recommend reading my blog post on this specific topic (spoiler: stop worrying).

8 Quick Tips To Help You Rewrite PLR Content 

Right, let's dive straight in and explore how we can start rewriting all those PLR articles and ebooks we all have gathering dust on our hard drives, shall we?

Keep it simple

Keep your words and sentences easy to understand. You want your readers to read your content with ease and not have to look up words in the thesaurus. But don't talk down to them either! You don't need to dumb down your content, only simplify it to make it more user-friendly. 

Pull out sections that are important (or interesting) to your target audience. This could be few paragraphs, a sentence or two, or even an image. The goal is to use only the most relevant parts of the article and leave out the rest. A lot of PLR can be full of unnecessary fluff. So, your job is to turn the fluff into an easily understood piece of content that acts as a valuable resource for your readers,

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When I rewrite PLR content, I always put it through Grammarly when I'm done. There is a free version of Grammarly or a premium version. Personally, I feel the premium version is 100% worth it.

It even has a plagiarism checker to see if the PLR is in use elsewhere online. If it has, I aim for 40-50% original. I recommend Grammarly, especially if you are planning a lot of longer content. 

Change the title

PLR titles are usually bland and boring. But the title of your piece is your hook. To avoid driving readers away, your title should be engaging and explain what the content is about.

A new title will help your content stand out as it will be unique to you. It will also allow you to add your own spin on the post. Also, if you're going to try and create search engine optimised (SEO) content, you'll be able to add your chosen keyword to the title.

Add Your Unique Voice to the Article

One way to make your PLR content more unique is to add your own voice to the article, which means adding your own tone, style, and personality. It’s one of the best ways to make your PLR content more authentic, as it makes the article feel more personal.

If you're not comfortable writing, you should at least rewrite the introduction your purchased PLR content came with. Take it one sentence at a time. Read it aloud to yourself and then say it using your own words. After that, you can write down the version you think your readers will love.

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Share your own opinion on the topic

One thing that makes successful blogs and websites stand out from the crowd is their authentic, original voice. Much of this comes from the content you choose to write about, but it also comes from how you write about it. When you re-write an article, use this as an opportunity to share your own opinions.

For example, if you’ve written about how to get out of debt, you can use this as an opportunity to share your opinion on debt. You can share your views on whether or not a debt is a good thing, how you dealt with debt in the past, and so on. Doing this adds authority because it’s coming from a genuine place.

Move things around

Don't just simply copy and paste if you don't love the content. Read the PLR you're working on with a critical eye. Would there be a better order for the paragraphs? Would the conclusion make a good introduction? Would the content work better as a series rather than one larger piece (or vice versa)?

If you come across something that doesn't sound right or see a paragraph somewhere else, you are free to make changes!

As you work through the PLR, it's a good idea to keep a notebook or piece of paper next to your computer to jot down ideas, questions, or things that didn't quite work out the way you wanted them to. Writing things down will make it easier for you to remember the edits you want to make, which will make rewriting PLR content much easier.

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Add photos to your new content

Adding photos is one of the best ways to make your content more unique. The visual element is a great way to make your content more authentic, and it’s also a great way to help your audience remember your content.

Also, images help break down long blocks of text. Reading on a screen can be tiring, and photos can be a welcome break from the monotony of black text on a white background. But don't go overboard. A picture is worth a thousand words, but that doesn't mean you need a thousand pictures!

Personally, I now use Styled Stock Society all the time when I need a gorgeous stock photo or customizable social media graphics. Or I even catch myself just browsing their stock library when I need some content inspiration.

With Styled Stock Society You'll Get Access to:

⭐️ 6,000+ stylish stock photos (plus new photos added every week)

⭐️ 1,000+ customizable Canva templates exclusive to Styled Stock Society members

⭐️ Monthly caption guides with caption prompts, caption templates, and sample captions for every single day of the month

⭐️ Bonus resources like stock video clips, done-for-you social media graphics, content planning worksheets, 365 Instagram caption prompts, and more!

Remember other visual elements of content creation

Visual elements are a great way to make your content more unique. But You are not limited to stock photographs. Drawings, infographics, and videos all add interest and can also provide extra information. And they can double as attractive social media graphics your readers will be keen to reshare.

In particular, infographics and charts help your readers visualize your content and make it more memorable. At the same time, it will help them visualize the information and make it easier to remember. I use the paid version of Canva to create my blog graphics, but the free version might be all you need.

While we're here, remember the visual aspect of your written content. Keep your sentences and paragraphs short, use bullet points, and add lots of subheadings. Most people who read content online are looking for the answer to a question. It’s important to make it easy for them to find the answer they need.

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Add links and products recommendations

If your PLR articles are related to a product or service you sell or recommend, you could definitely include them in your rewritten content.

Chances are you have products or affiliate links you could add to the PLR to increase your profits. Just make sure that all the links and products you add are relevant to the topic of the content and will add value to your reader. Don't add links that are irrelevant, or your visitors might think it is a bit spammy.

The Bottom Line

It might be tempting to just use the PLR content you paid good money for, without rewriting. But if that's all you do, you're missing out on a great opportunity to add value that readers love.

Really, it doesn't matter about the original quality of the PLR. Let’s face it, some of it will be of disappointingly low quality. But if you're willing to rewrite PLR content in a way that adds value to your readers and helps them, the effort will be totally worth it.

Have you tried rewriting PLR yet? How have you found it so far? Let me know in the comments below...

With Styled Stock Society You'll Get Access to:

⭐️ 6,000+ stylish stock photos (plus new photos added every week)

⭐️ 1,000+ customizable Canva templates exclusive to Styled Stock Society members

⭐️ Monthly caption guides with caption prompts, caption templates, and sample captions for every single day of the month

⭐️ Bonus resources like stock video clips, done-for-you social media graphics, content planning worksheets, 365 Instagram caption prompts, and more!


The following may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


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