So far in this series, we have explored how to repurpose private label rights content into autoresponder emails, long-form blog posts and workbooks. Now, I want us to learn how to use PLR to create a FAQ section on a website and create your affiliate resources.
Learning how to use PLR for FAQ sections and affiliate marketing resources will be extremely useful.
Not only are website FAQ sections often the most popular page on a website, but affiliate resources could mean your affiliates are more likely to promote you.
Both of these could make you more money in the long-term.
I'm not trying to blow my own trumpet, but if you go to my FAQ page, you will see a pretty decent example of a FAQ section on a website.
There is pretty much every single question I could think people might ask. Doing this not only helps people who have questions. But it helps give people an idea of what type of business this is: it shows that I'm happy to help and that I am open and honest.
If you have a website but don't have a FAQ section, it might be time to create one.
Using PLR To Create an FAQ Section on a Website
As I say, one of the most popular areas of a website is the FAQ section or Frequently Asked Questions. That's because people enjoy reading content that's already in a question and answer format.
Not only do readers enjoy it, but search engines like them too. They provide Google and other search bots quick snippets so the algorithm can quickly reveal an answer to a searcher's query. The more in-depth and useful your FAQ page is, the more likely it is to rank higher in the search engines.
Another unexpected bonus of an FAQ section is it can be useful for customer service. If you get the same question repeatedly asked, with an FAQ page you can quickly copy and paste the answer without having to rewrite the same information.
To quickly create the best possible FAQ section for a website, look for PLR that is geared toward beginners and covers basics in your industry or niche.
For example, if you're in the puppy training niche, you might want to use a potty advice article to answer a few questions that your readers always ask you.
You may also want to brainstorm a list of questions you're asked and write them down. Then look through your PLR collection for content that would be a perfect fit.
If you're having trouble coming up with compelling questions, you don't have to go it alone. Use an online resource like Answer the Public. To use this website, all you need to do is type in your subject or niche. Sure, the guy is annoying, but it's worth getting past that.
You'll see a list of questions that people regularly type into the search engines about your topic. Answering these questions is a great way to start the FAQ section on your website.
Keep in mind that you can use a regular page on your website to handle your FAQs. But if you go in-depth with your answers or if you have dozens of questions, you'll want a way to organize the information neatly.
Keep in mind that your FAQ page shouldn't be done once and ignored for years to come. Instead, you'll want to review it monthly so you can update any information that may have changed as well as include new questions that you continue to receive.
You'll also want to proudly promote your new FAQ page on social media sites like Twitter, Instagram, and Facebook. Doing this makes you look like an authority in the eyes of your followers.
If you wanted to promote the content, you could even use each question and answer as social media content itself. If you have twenty-one questions, that's 3 weeks of social media updates, and all you had to do was schedule them or ask your virtual assistant to do it for you.
While using PLR is excellent for creating an FAQ section on a website, don't forget to edit it, so it matches your business. You'll need to make sure you add your business or website name from time to time, as well as anything else, specific to you.
Using PLR To Create Awesome Affiliate Resources
So, let's say you have a fantastic product and an army of affiliates that would gladly promote it for you.
There's just one problem—your affiliates are busy, and they don't have the time to create blog posts, emails, and social media blurbs promoting your products.
It is time to grab the bull by the horns and create your own affiliate resources and swipes.
Now, in the interest of honesty, I don't actually like email swipes. I do not write them for my affiliates, nor do I use them in my emails. This is a personal preference. BUT I'm not saying they are not a good idea.
You don't necessarily have to start from scratch with these swipes. You can harness the power of PLR to create content that your affiliates will gladly copy, paste, and send out to their communities.
To start with, you'll want to gather some PLR on a topic closely related to your product. So, if you sell an essential oils recipe book, then you'll wish to find content about essential oils.
But you could also slant any content you have for your niche, too.
For example, if you have a PLR pack on the dangers of stress, you could point your readers toward essential oils as a safe and effective alternative to other stress-relief options.
Once you've found some PLR, edit it. Make it fit your brand and shape the content, so it perfectly positions your product as the answer to the reader's struggle.
You'll want to create a mix of content here – try coming up with 2-3 blog posts, 3-5 email swipes, and 2-5 social media updates. By having several options, your affiliates can look through what you have and choose the content that's most likely to appeal to their communities.
As you're working on your affiliate resources, make sure that you are clear on where their affiliate link belongs. This makes it easy for affiliates to grab your content, include their links, and get to promoting you.
For example, you might have content that looks like this:
"Essential oils are a safe alternative to stress relief that won't cause unwelcome side effects or risk your health. But knowing how to use them correctly is essential, and that's why I enjoyed reading Bea's book, 101 Essential Oil Recipes for Busy Mamas (affiliate link goes here). "
Once you've gotten the affiliate resources ready, upload it to so it's easily accessible to your affiliates. You can do this by adding it to a specific folder in DropBox or creating a document in Google Docs.
Then share the swipe content with your affiliate mailing list. You may even want to go a step further and post their affiliate link ID at the same time, so they're more likely to promote you.
How have you repurposed PLR content before? Let me know in the comments below.
What tools can you not live without? Let me know in the comments below...
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