Using PLR as one of your email list building strategies is a no-brainer. Not only does it make complete sense, but it is super easy to do. If you don't know what PLR is or you're wary of using PLR, keep reading because I think I can help (and change your mind). You are definitely about to discover that using private label rights content is one of the keys to how to build an email list fast
Hopefully, you know by now that to grow your list effectively, it's not enough to put up a signup form in your sidebar and wait. Gone are the days where you can offer "updates". And gone are the days where you'll have people willing to hand over their details in the hope that the "updates" will be helpful.
Instead, you need to have multiple points of entry to your list and offer plenty of value to your audience so that they want to be on your list.
There are some very effective ways to build your list using PLR and you would up your game considerably if you used every one of them that you can.
If you're new to PLR and don't know what it is, in a nutshell, it is content that you buy and can edit in any way you wish. You can get free PLR sometimes, too. For even more information, check out this post about using PLR and this one about excellent PLR suppliers.
Right, let's get started with tips and email list building strategies with private label rights content.
Search for PLR That Serves Your Niche
There is no point in buying private label rights products that are outside of your niche and trying to make it work. Even worse is trying to please everyone too much and going outside of your niche.
Yes, there's money to be made in other niches, but you chose your niche for a reason. Stick to your decision. It doesn't matter if everyone is selling that beautiful Mindset Planner. If it doesn't fit your audience, you shouldn't be selling anything like it.
Don't make life difficult for yourself! Buying PLR content outside of your niche is never going to save you time or increase your productivity!
Know How You'll Use It Before You Buy
It's essential that you already know what you want to use the content for before you start searching for it. For example, if you've decided that you want to have a 30-Day Mindset Challenge for Postpartum Moms, you'll want to look that up for them. You may not find a 30-day challenge, but you can look up Postpartum Tips and New Mommy Tips and put those together into a 30-Day Challenge.
Ensure the Content is High Quality
Before spending too much money with any PLR seller, buy something small, or download their lead magnet to find out what their content is like.
Ideally, the content should be as close to how you want it presented as possible. That way you won't have to change it too much.
Some people will say never to use PLR content as it is. But there are some instances where you can and should. If you love something as it is, why redo it when you don't have to?
Join PLR Groups on Facebook
Facebook has quite a few PLR users Facebook Groups that will offer a lot of advice, guidance, and sources for high-quality PLR. Often PLR sellers also provide training to help you get the most out of the PLR they sell. PLR sellers who are open and engaging with their audience are likely also trustworthy places to buy PLR.
I don't have a Facebook Group yet. But I know that everyone in my Awesome PLR Suppliers post does. So, this would be a great place to start.
Ask Your Community if They Have Recommended PLR
You may well have a community of online business owners that work with the same audience you do, offering complementary services and products to them. Ask them where to get PLR about a topic that you're interested in.
Someone is sure to give you some ideas in your community. Some people may not be as forthcoming because they don't want anyone to know they use PLR it so invite people to PM you as well.
To note: there is a slightly odd stigma that surrounds the use of PLR content. I'm not sure why this is because it is precisely the same as hiring a copywriter or a designer - but far cheaper!
Find Someone You Trust Who Can Recommend the Right PLR
If you don't want to post on groups, or in public, ask someone in private that you trust.
If you've hired a business coach, or you're working in a Mastermind group, someone there will be happy to answer your questions about PLR and point you to some PLR that will work for your needs that is a good value.
Another option is to ask a PLR seller (like me) for recommendations. If they are savvy, they'll want to look after their reputation so will never recommend useless PLR. They will be able to point you in the right direction even if they don't personally sell what you are looking for.
Once you find the PLR that you want to buy based on how you're going to use it, the audience you're using it for, and the quality of the PLR you'll now want to put it to use.
Follow the steps below to make the most of all the PLR that you buy and grow your email list fast.
A little side note: you can do a lot of this with any content you create from scratch too. Repurpose, reuse, and recycle works for content marketing also.
How to Work With PLR Content and Turn it into One of Your Favourite List Building Tools
Since you know how you're going to use the content, you will have some idea of how you'll need to format it and change it up to work for you. Keep in mind that some PLR you can use as-is.
If you're going to give away the content as an upgrade, a lead magnet, within your email autoresponder series or in a membership site you may only need to change the branding.
This is important because a lot of PLR titles are very general and not targeted toward a specific audience but a broad audience. If you can change a title to be more direct and attract your audience, then you should do that.
Add Your Voice
Read through the content one time without making changes. You can highlight anything that you think is an issue or something you may want to change or expand upon later.
After you have read through it once, go back in and add a new introduction that sounds like you, and a conclusion.
Go through and change words that you don't usually use to words you use. For example, if you typically contract words like "cannot" or "will not" you'll want to fix that, so it sounds like you.
Add Your Keywords
If you are using the content as a blog post or content directly on your site, you'll want to know what keyword you want to focus on in that post.
Put it in your title, in the H1, and H2 headers, and in the first paragraph of the content. If you're not using it on your site, you don't need to think about keywords much other than the title.
Change the Images
Some PLR includes images for you to use, but you should change them up to make them your own.
You can do this by cropping them differently, colourizing them differently, or by choosing new images. You can get free images from Pixabay.com to use in your work.
Check the Facts
If the content you are reading has facts and stats within it, check them.
They may be older and need to be updated, or they could be wrong. You should double-check and then update so that the facts are right at least at the time you publish the content.
Add a Clear Call to Action
Depending on what type of content this is, you may want to add in a CTA for the content.
If it's a blog post, content for your sales pages, email autoresponder, and other content designed to get them to buy something or take action, it must have a CTA.
Brand It As Your Own
Always change the design of the content. You may have your own fonts, colours, and a logo that you use on your original content, and you want to use it in this case too.
You don't want the PLR you promote to your audience to look different than everything else you provide for them.
Only change what needs to be changed. Make it simple for yourself so you can get the PLR into service quickly. Set up a guideline for yourself to spend about 15 minutes or less per 500 words to rewrite, repurpose, and refresh it.
Make Something Valuable for Your Audience with the PLR Content
Now we're getting to the real meat of using PLR to grow your email list fast.
These ideas can be used to grow your email marketing list by requiring an email address and other information from your lead before you give them the value of the content.
Create Content Upgrades With PLR
A content upgrade is content that lives within other content your viewer is already reading or viewing. Usually, the content is a downloadable and the link is over a keyword.
For example, if you had a blog post about how taking Folate can help reduce issues with anaemia, you can link to a downloadable file with a report called 10 Foods to Boost Iron whenever you mention within the article about eating better.
You can also point out the downloadable with highlights or other methods to ensure that they download it and you capture their email.
Use the PLR As List Building Tools
You can buy PLR and use it directly as a Lead Magnet. A lead magnet is gated content that often has its own landing page just like a paid product. It's valuable to your audience that will solve one problem for them quickly.
You don't want the lead magnet to be too involved in this format. Teach them to do one thing that will make a massive difference for them.
Use PLR as The Foundation of a Webinar
Another way to get email addresses and built your list is to host webinars. You can use the lead magnet that solves one problem for your audience as the basis for a webinar too.
When people sign up for and register for the webinar, they will be added to your email list even if they don't end up attending.
Note: You can repurpose a webinar by adding them to a course or a membership site.
Develop a Free Membership Site
Most PLR that helps your audience can be added to a membership site (check individual licenses).
You can easily rebrand it and add it mostly as is right in the membership site. You can set up a membership site to drip-feed content or give it to them all at once; it's up to you. Their price of entrance is on your email list.
Turn PLR Into A Free Email Course
If you don't want to worry about eLearning technology, you can run a short course right through email. This is a great way to collect email addresses.
Once they signed up for the course after the course has been delivered and finished, you can start sending them other information that relates to their interests, and as they respond to these offers you can easily segment them, so they can get even more information from you.
Repurpose PLR Into Different Formats
When you buy PLR, remember that you can repurpose it into many different formats and use it as different types of "ethical bribes" to get people to sign up for your list.
For example, turn a 10-point article into a series of:
- Ten emails
- Ten different videos
- A webinar
- A report
- An eBook
- Social media images
- And so much more!
Sometimes you may need to add additional information to the content to turn it into what you want it to be, but because you have the start, it should be easy. Then, you can use all these formats in different places to attract different segments of your audience to sign up for your email list.
Create an Email Autoresponder Series with PLR
One way to use PLR is to create an autoresponder series.
You may be wondering how this grows your list since they're already on your list. Well, since you want people to stay on your list, you need to offer them value.
Plus, when you give your list valuable content, with CTAs, you can segment them better which will enable you to make more money from your list while also keeping people on your list due to the value you offer.
Segmenting your list is super easy on Convertkit - that's why I made the switch from Aweber recently. I love Aweber too, but if you want to give your audience exactly what they want, every time, Convertkit is one of my go-to list building tools.
Use PLR Tips to Create a 30-Day Challenge.
Challenges are very popular and effective ways to grow your email list. But, you won't often find challenges already written just as you like them. Therefore, you can find tips to use as your beginning to the challenge. Turn the tips into the challenge and deliver the content via email, your blog, or a Facebook Group. But of course, require an email address to take part in the challenge.
Some other ideas are to:
- Create checklists
- Create a cheat sheet
- Offer free spreadsheet templates
There is so much other content from the PLR that you buy and use as gated content to get more people to sign up on your list.
Don't be afraid to think outside the box!
Remember, the more places you offer your audience to sign up, and download valuable information, the better.
Put PLR Content to Use Quickly to Build an Email List Fast
Once you buy private label content, don't store it on your hard drive or in the cloud. You will never grow your email marketing list if it just sits there!
Use it as soon as possible. Knowing what you're going to use it for before you purchase it is going to be vital to putting it to use. You really will grow your list with the PLR you buy if you put it to use and create more ways your audience can sign up for your list.
Create an Editorial / Publishing Calendar: Use Google Calendar to create an editorial calendar, so you know what you're publishing and when and why.
Work Your Way Back from Publishing/Launch Day: When you know what day you want to launch or publish something you can work your way backwards in the calendar, so you know what you need to get done such as graphics, rewriting, or formatting.
Match Your Efforts with Your Promotions
Take a look at other promotions you'd like to work on as you choose the PLR that you're going to buy and match it with those so that you can attract the right audience and nurture your list correctly.
The More Ways People Can Sign Up, the Faster You'll Build Your List.
The more landing pages, the more in-content upgrades, the more you offer that is gated content that requires an email address to view, the better. Don't just create one opportunity for subscribers, create many, and your list will be built faster than you thought possible.
Using PLR to grow your email list will help you get a lot more done faster without having to come up with something from scratch each time.
Don't forget that, if you need to, you can get help with this by hiring someone to outsource to who can rewrite, reformat, and redesign the content to fit your needs helping you build your list fast.
What are your next steps for growing your mailing list? Let me know in the comments below!
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