When you launch your blog, you may not be too bothered about having a public audience for a while. But, over time, as one or two individuals trickle in, you might start to realize it could be beneficial to have a supportive audience. This will lead you to start wondering how to get your blog noticed. I have a few tips for you. So, let's dig in!
The people who come to your blog, do so to hear your story and to get guidance related to the things you write about.
It's helpful to have a super-engaged audience. You'll probably find that your audience will help you as much as you help them.
But how to get your blog noticed and attract a super-engaged audience for your blog? I've always talked about the search engine optimization process - there will be a post on this soon. SEO is one tech-based solution that works well to gain organic traffic. I put a lot of my effort into SEO, and it definitely pays off. However, it's taken years to learn.
Luckily, there are other methods you can pursue, too. Some are free, and some are paid. So, depending on the purpose of your blog, you may want to watch your budget. Or you may decide to invest in obtaining a readership for your site.
Let's take a look at the seven methods I have for those of you desperate to know how to get your blog noticed.
Socializing on Facebook
Facebook has a broad, engaged audience, and you can tap into that subscriber base without ever paying a penny to do it. Once your blog is in place, you can start both a page and a profile on the Facebook platform.
Using a page, you're setting up the branding for your blog, and you'll be the only one on there sharing insight with interested people. You can publish snippets of your blog posts and link to them from your page.
You could even start a Facebook Group. When you launch a group, it becomes more of a community for like-minded individuals. You might start a group for one of the problems you're working on – like self-care - or for self-help in general.
Here, others can post to the group, and you can still share your blog links to the group to build more traffic and readership for your posts. You can also join groups on Facebook, and many of them allow you to share your links within the group.
Raising Awareness on Pinterest
Pinterest is an idea-sharing site that many women and men use to save and share concepts and inspiration. They organize them on what's known as boards, collecting things like blog posts to them to refer to them later.
Your blog can benefit from the traffic by using a combination of a valuable blog post with an image that reflects the ideas shared in the post by you. For example, let's say you feel stuck in life, and one of your blog posts is a brainstorming session about that.
You can create a post about the top 10 ways you plan on getting unstuck in life and then create a simple image that uses that title or something like it, such as: "10 Ways to Get Unstuck in Life."
Create the image using a tool like Stencil and then share your post to Pinterest. Make sure you tag it with relevant keyword phrases like, "self-help" so that others can find it, and save it to their Boards.
You can even join group boards started by other Pinners and share your pins to their boards. The best way to do this is to share a variety of items, not just your own so that it's more organic. I will have more info on Pinterest very soon
Using YouTube to Bring People to Your Site
You can use free multimedia sites to generate more traffic to your text-based blog.
There are many free video sharing sites. The top one is YouTube. You can sign up for a free account and put your media on there so that it brands your blog for you and sends traffic your way.
The key to this working is for you to share useful, valuable information and tips. You want to build a base on the video sites where you have a loyal viewership with plenty of engagement.
Always make sure you brand your blog, both verbally and in writing on the video. You should have your URL written at the beginning and end of the video. Also, put the link in the description, too.
When people find you on a video sharing site, and they enjoy what you have to say, they'll be pleased to see there's somewhere else they can follow you, too – on your blog!
Using Twitter to Shine a Light on Your Blog
Twitter is a great place to quickly and easily promote your blog and its message to a large swatch of like-minded individuals. Using keywords called hashtags, you can get your blog found by the right audience.
All you have to do is write your blog post and then go to your Twitter account and share it with a brief message designed to drive traffic to your blog. Whenever people see it, they can share it with their audience by Re-tweeting it for you and helping your post reach more people.
Starting a Podcast to Bring in an Audience
Podcasting is becoming more and more accessible for people who want to learn and improve their lives as they multitask. Many people are listening to podcasts during their commute, at the gym, at home or in the office.
A podcast is free to create on many sites. Anchor.FM is my favourite. When you sign up for an account, they will share your podcast for you on other platforms automatically, helping you expand your listener base.
You can record a simple podcast right from your phone. It doesn't require any special equipment, and it's fast and easy to upload from anywhere on the go. To bring traffic to your blog, you'll want to make sure you create a quality series and brand your site.
In your podcast, make sure you advertise the blog URL at the beginning and end of the podcast show - and if possible, link to it in the description of the episode. This helps people quickly find you if they want to see what else you have to offer in terms of insight and inspiration.
Make use of Forums
Forums are often forgotten when it comes to how to get your blog noticed. But they are useful.
Forums are similar to social networking sites, but they're usually hosted on a site owner's domain. For example, you might find a self-help site that has a blog and a forum on it for the community.
Many of these forums don't mind if you promote your site, but they don't want you to spam the forum with comments promoting your domain blatantly. There's a better way to go about it.
First, join the forum and see if it's active or not. You want to join thriving communities where many people are active daily. You can find forums for almost any issue you're working on - weight, relationships, career and more.
Check out the rules of the forum and make sure you abide by them. Sometimes, you won't have a way to link to your site explicitly, but your genuine and helpful advice will make people reach out to you to learn more from you.
Other times, you'll be able to add your link to comments using a signature file that points people in the direction of your blog. This is done by setting it up in your profile. It's usually a single sentence followed by a link to your blog.
Whenever someone posts on the forum, you can add your comment to it, and below your comment, the signature file will automatically show up. So you might have it say something like, "Find more self-help tips at www.YourDomain.com."
The link will be active and clickable, and whenever you contribute thoughtfully to a thread, people will be able to see where they can follow you and read your blog in the future.
Using Paid Ads
You may not think that paying for traffic is anything you want to embark on. After all, this is a journey. But as you may discover over time, the ability to have a broad reach around the globe as you take care of your own needs and help others is a very powerful influence, and you may even eventually turn it into a career.
Even if it's not a career, you may want to get as many eyes on your message as possible if it's important to you. So you can invest small (or large) sums of money to generate traffic to your blog.
One thing you can do is help your blog get found on Google using Google Ads. This way, whenever someone searches for a keyword phrase, your blog link will be shown at the top of the search results.
This is faster and easier than trying to organically rank your blog for keywords using search engine optimization strategies. But Google and other search engines aren't the only places you can use paid ads.
You can do the same on Facebook. Right in the middle of everyone's feed, you can have an ad show up that includes a blurb and a link to your blog. You get the flexibility to choose how much or how little you spend.
You also get to select who you want your ad shown to. You can pick based on demographics such as age, gender, location, and even interests. This helps narrow down the audience, so your ad money is well spent.
Instagram has the same type of ad ability. Within someone's Instagram feed, you'll be able to put a sponsored ad that promotes your account. You can have a link in your bio on Instagram and drive traffic to your blog.
Regardless of what method you choose, you'll be able to log into Google Analytics and see what the traffic stats are and find out exactly where people are coming from – search engines, forums, other blog sites, social networks, and so on. Then you can tweak your content and efforts and expand your reach even more!
Have you started doing any these yet? How are you getting on? Let me know in the comments below...
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