What is the difference between PLR, RR and MMR?

If you've ever purchased PLR content, you will have come across 'PLR license', 'terms and conditions', 'terms of use', or 'usage rights'. These are lists that explain what you can and cannot do with the content, they explain your rights once you buy the PLR.

You may also have seen some different abbreviations within the list of terms and conditions. PLR is an easy one: Private Label Rights. But what do things like MRR and RR mean?

What is the difference between PLR, RR and MMR?


The following may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


What does PLR content really mean?

PLR content is probably the one you are most familiar with, and it is the most popular. As mentioned, PLR stands for Private Label rights.

In short, when you purchase PLR content, you purchase the right to edit, rebrand, and sell the content. Basically, you can do whatever you want with it, even combine different PLR from different providers.

There are almost no limitations with PLR, except for one definite one: you can't pass on resale rights. Once you sell products created with PLR, that sale is final. This is because the resale right only passes on to you, but not your customers.

What can I do with MRR content?

When you purchase MRR content, or Master Resale Rights content, you purchase full resale rights. This means that, unlike PLR content, you can pass resale rights on to your customers. If someone buys from you, they can then sell on to others.

MRR content usually can't be edited or rebranded. All you can do with it is sell it, and whoever buys it from you has the same rights. Usually, MRR content comes with an editable squeeze page and, in some cases, limited editing rights may be given too.

What is RR content?

RR stands for Resell Rights. This means you can resell the content, but the sale is final, just like PLR. But unlike PLR, you cannot edit the content at all.

What is the difference between PLR, RR and MMR

What is best: PLR, MRR, or RR content?

There isn't a better or worse option when it comes to purchasing pre-made content, it all depends on what your goals are and what you want to do with it.

Articles, ebooks, video, audio, journals, and even graphics are often sold under Private Label Rights because they are easy to edit using a home computer without much work.

Software and apps are more often sold under Resell Rights or Master Resell Rights because they are often used out-of-the-box and don't need to be edited as much.

But, of course, software could come as PLR and articles as RR. It all depends on how the creator chooses to pass them on.

Don't forget to always read the small print!

Every piece of content you purchase will come with a rights guide. You have to make sure you always read it, no matter what licence the content comes under.

Sometimes PLR content will come with resell rights, and sometimes MRR content will come with editing rights. To avoid copyright issues, you should always check the rights.

If you can't find the content rights anywhere in your downloaded pack, they might be on the provider's website. And if you ever have any doubts about what you can and cannot do, check with the provider. Most will have social media accounts or a contact page you can use to ask questions.

Would you buy RR or MMR? Or will you just be sticking with PLR? Let me know in the comments below...

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The following may include affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.


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