Using PLR Blog Posts to Write The Best Autoresponder Content

Private Label Rights content (PLR) is a beautiful shortcut to creating and publishing new content. But many PLR buyers fall into a sticky trap with their purchases – they only use the material in the original format. For example, maybe you bought a package of blog posts, and you uploaded them to your blog. Then you thought you had finished with the content, so you archived the pack. But what about writing excellent blog posts and creating the best autoresponder content you can?

How to create the best content for email marketing, repurposing plr content, make money online plr, list building plr, best autoresponder best autoresponder email marketing content writer


The following includes affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.

It's great that you used the purchased content. You should feel proud of that accomplishment. But don't think that you're done with the content by any means – there are still dozens of ways that you can re-use those same blog posts. Not only does this make content creation even easier for you, but it's more cost-effective in the long run, too. 

 If you're not sure how to repurpose your content, you're not alone. Many people struggle with this simple task. I did, for sure, until all that long ago. 

 In this series of three posts, I'm going to give you a few ideas to get you thinking about how you can make the most of your PLR purchases. After all, you spent the money. You might as well make the most of what you bought. 

 One of the best ways you can use your PLR blog posts is as autoresponder content. You genuine do not need to be an email marketing content writer to send awesome emails to your list. 

Using PLR Blog Posts To Build An Email List

How to create the best content for email marketing, repurposing plr content, make money online plr, list building plr, best autoresponder best autoresponder email marketing content writer

Before you start thinking about creating the best content for email marketing, you need an email list to send it to. How can you use the content you have to entice people to sign up to your newsletter? 

Let's look at this as the first idea for repurposing your PLR blog posts. 

 So, you have a collection of articles or blog posts that you've proudly posted to your blog, but you haven't done anything else with them. Or maybe they're still sitting unused on your hard drive because you haven't gotten around to publishing them just yet. 

 You can still use these articles or blog posts in fun and exciting ways. One of the simplest things to do is to compile the pieces into one longer report. 

If you have a website, You can use this report as an opt-in gift for your visitors. 

An opt-in gift generally means that people will see an offer of a free bonus if they sign up with their email address. They enter their details, and you send them a copy of their gift. Simple! 

Some marketers call this a lead magnet. But it doesn't matter what you name it. A short report is a great way to entice visitors to share their information with you. Doing this means your email list grows, you can start developing your best content for email marketing and, if you're making offers to your community regularly, your income will grow, too!

If you want to make life even easier for yourself, you could copy the text to something like Designrr or Beacon, and it will create a beautiful looking report for you. Notice how I offer this post as a download? All I did is copy the post URL to Designrr, and I was able to make a beautiful PDF in minutes!

Of course, you don't have to use your short report as a lead magnet. Some marketers sell their short reports as mini-courses, or they'll give them away for free in their autoresponders and newsletters to educate their subscribers. 

Before you create a report, it helps to know what you plan to do with it. If you're using it as a lead magnet, you might want to include a call-to-action in the back that links to a small tripwire product or perhaps a coupon to your store. If you're using it as a stand-alone mini product, you'll want to link to one of your pricier products or even a product that you promote as an affiliate. 

When you begin with the end in mind, it's easier to create a resource that serves your audience, while still putting a little cash in your pocket! 

Once you know how you'll profit from your report, your next step is to gather a collection of articles. These articles really should be on the same topic.  You don't want to create a report that tackles too many subjects at once. Your readers will be overwhelmed. Also, it becomes harder to narrow down your autoresponder topics. 

Although your content needs to be the same general subject, it doesn't have to be from the same seller. You can mix and match some of your favourite content pieces from various PLR providers

After you have a collection of articles that you want to use in your report, paste them all into one document. You'll want to sort them in an order that makes sense to you.

Now, go through your document and lightly edit the content where needed. Remove words that don't sound like you, add in your examples, and include affiliate links where relevant.

Finally, create a call-to-action on your last page. Invite your reader to spend money with you or another marketer that you're promoting. Be sure this CTA is relevant to the content of the report. Don't offer graphic design services if your report was about using essential oils. You'll confuse your readers.

After your report is complete, save it as a PDF. Upload it to your website and create a form on your website so visitors will see your brand-new free report. Just make sure you add the subscription form to relevant content on your blog. Don't offer a report about growing your Pinterest account to a blog post about recipes, for example.​ 

Use PLR Blog Posts to Create an Autoresponder Challenge

People love challenges. If you do it right, autoresponder challenges could quickly become your best content for email marketing, earning you some extra cash along the way.

So, as well as creating lead magnets, you can also grab a collection of articles or blog posts and turn them into an autoresponder series. Doing this can be a great way to make a simple email challenge to grow your mailing list.

For example, let's say you have a PLR pack on "Organizing Your Home Room-By-Room".

You could take each "room" and make it a day in your challenge. So, your autoresponder series might look something like this:

Day 1: Sorting the Kitchen & Pantry 

Day 2: Tackling the Family Room & Living Room 

Day 3: Organizing Your Kids' Bedrooms 

Day 4: Turning Your Bedroom into an Oasis 

Day 5: Simplifying Your Bathrooms 

Day 6: Clearing Your Basement of Clutter 

Day 7: Cleaning Out Your Garage

Of course, your autoresponder series doesn't have to last for seven days. You could have a challenge that runs for 5, 10, or even 30 days, depending on what project you're helping your community tackle.

To use this idea, all you need to do is gather your content for the challenge. Decide which piece of content fits which day.

As you're working, be mindful of how you could add in any affiliate links or links to your project. For example, with the organizing example above, you could link to your favourite kitchen drawer organizer on day 1. On day 3, you might link to your short product on how to help your kids fall in love with tidying.

Remember, one set up, this challenge will be on-going so you want to link to evergreen products that will still be relevant months (or even years) down the road. But don't forget to check it for issues every once in a while, making sure you're still putting out your best autoresponder content.

Once your content is ready, add it to your preferred mailing list software. If you're using Aweber, you'll create a "campaign". If you're using ConvertKit, you'll set up an "Automation" (this link gives you a free ConvertKit account - my favourite!). But if you're not sure what that is or if you're using different software, you might need to ask your provider for advice on how to set up your autoresponder challenge.

The next post in this series will give you ideas for using your PLR content for blog posts, bonus products, and workbooks. Don't forget, repurposing your PLR content is the number one way to get a significant return on investment! 

My Favourite email marketing tools

Product Name

Best for

Offers

Rating

Automations

Getting Started

30 day free trial

Affordable Marketing

Repurposing content

Repurposing content & lead magnets

Top Content Books

What tools can you not live without? Let me know in the comments below...


The following includes affiliate links. This means if you make a purchase after clicking one of my links, I may make some commission. But this will be at no extra cost to you. I only ever recommend things I trust and use myself (or have used). You can use my full disclaimer here.

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How to create the best content for email marketing, repurposing plr content, make money online plr, list building plr, best autoresponder best autoresponder email marketing content writer
How to create the best content for email marketing, repurposing plr content, make money online plr, list building plr, best autoresponder best autoresponder email marketing content writer
How to create the best content for email marketing, repurposing plr content, make money online plr, list building plr, best autoresponder best autoresponder email marketing content writer
How to create the best content for email marketing, repurposing plr content, make money online plr, list building plr, best autoresponder best autoresponder email marketing content writer
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About the author

Fran Whitaker

I’m Fran Whitaker. I’m the owner, creator, chief everything of the The Happy Journals PLR Club. In other words, I’m a one woman band. My ultimate goal in life is to help people be successful and achieve their goals. In a past life I was a Paralympic swimmer, living the dream and winning gold medals for Great Britain. I am also a motivational speaker and life coach, with more than 15 years experience in the Personal Development world. I live and breathe personal development and self help in a big way.

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